Commercial

Last year we posted a behind the scenes video of the 2011 Barbie fashion shoot and it was a massive hit. This year Mattel has once again teamed up with designer Robert Best and photographer/videographer Paul Jordan to create another amazing collection. The attention to detail in the clothing, set design, and lighting is staggering. Check out the full post for the images.

It's all about light painting today. German collective group, Lichtfaktor took what we normally see in photographic form and made a dreamlike video animation for the brand dENiZEN™. Taking only five nights to film, this crew spent many hours planning and rehearsing the story line and, incredibly, no post production was needed once they were done filming.

Director and designer Karmin Zariffa was hired by SpaFax and AirCanada to turn out their promo videos in celebration of AirCanada's 75th anniversary. The spots showcase air hostess uniforms and airplanes used over the years. Karmin used a lot of in camera effects and object building to pull these off and we are thankful to be able to see how he and his team did. Enjoy this BTSV. You can see the final videos in the full post.

Follow The Mill Visual Effects Studio, a leading CGI and special effects global company as they walk you through the Norfolk Southern campaign, "City of Possibilites'. Computer generated imagery has always astounded me in how much processing it takes to get the final result. The great folks at the Mill explain how they the start by conceptualizing each character then moving on to shooting the live action scenes, and then finally blending the final animations into the scenes flawlessly.

Anyone who works commercially knows how important it is to adapt the product you deliver to your clients needs; this is especially true when dealing cross culturally. Voodoo Partners in Germany does an excellent job of this as they take us behind the scenes in one of their recent Jewelry commercials to be aired in Qatar.

Have you ever been walking through the mall or flipping through a magazine and found yourself breaking down the lighting of all the advertising images you see (or at least trying to)? I seem to be doing that all the time, sometimes without even realizing that I am doing it. Well one photog's images in particular always leave me guessing.

Is it just me or are the Olympians this year extra revealing? Each year ESPN releases a Body Issue which features men and women Olympians fully nude but this year other publications are also jumping on board with extra sexy Olympic imagery. For every image you have seen there are dozens of other photoshoots that also took place. In this video we go behind the scenes on a handful of these lesser known shoots featuring female athletes.

If you watch TV shows through any medium, there's a decent chance you've seen Geico's new Money Motorcycle Man. DCP Productions was kind enough to give a little behind the scenes on how they utilized 3D capture technology to video the money man and give him an HDR look. While the HDR effect has been explored extensively in the arena of stills, using it in video with 3D technology is quite innovative.

Music and visual components have always been used together as a form of art, most famously in the music video. As technology expands so does the way we use it for expression. The people over at Frucor (V Energy Drinks) recently challenged Joel Little, lead singer of Goodnight Nurse, to create a single track that could be played (mixed) live using only a body's movements in this unique musical and visual journey of a marketing campaign.

I'm all about getting the shot that you need in camera as much as possible. If you can achieve an effect in front of your camera and spend less time in Photoshop then the more the better. Sasha Leahovcenco recently shot an ad for Vater Percussion with Mike Johnston. In this behind the scenes video he explains everything that he uses to create the shots, even explaining why he decided to go natural lighting on the main ad shot itself.

Robert Gallagher knows his way around commercial photography. On this assignment, he puts Matt Kemp, a baseball player for the Dodgers, in front of the camera to shoot the cover of Forbes Magazine. As can be seen in the video, the studio set up includes 4 different lights. With a few assistants, Robert also manages to snag a one-light shot in the tunnel heading out to the field.

As I continue my articles on interior, architectural, and real estate photography, I thought it would be interesting to see different approaches to shooting these types of subjects. So, for this month's article, I've invited a number of professional interior, architectural, and real estate photographers to share their images and techniques with everyone who reads Fstoppers.

Follow Pantene Hair as they film Natalie Coughlin, eleven time Olympic medalist for USA Swimming (3 Gold, 4 Silver, and 4 Bronze) in their latest ad campaign featuring Olympic athletes for their Daily Moisture Renewal product line. Shot in two days in December of 2011 in Northern California and released in time for the 2012 Summer Olympics they use some impressive rigs and blue screens in this shoot.

We've featured architectural photographer Mike Butler before, when he shot the Intercontinental Hotel in Miami, FL. This time, Mike heads to Bogota, Colombia, to shoot the Virgilio Barco Library using a slew of hot lights and assistants. If you've ever wondered why it takes 8 hours to create a single architectural image, this BTS will show you exactly why.

I've always been fascinated by technical photographs showing every single part of complex machines. And shockingly enough, most of those images are created with a lot less Photoshop than one would imagine. "Explode" photographer Adam Voorhees shows us a quick timelapse of his latest Kawasaki Moto photograph shot for ESPN. Click the full post to view the final image.

Pepsi Australia recently teamed up with Kelly Racing to produce the Pepsi Max super car. Photographer Chris Benny was hired to shoot the new car and lucky for us, he filmed a quick BTSV of the production. As with many shoots, the weather became a problem but Chris had a backup plan. With a little post work Chris made the outside shots pop and then moved the car inside to finish the shoot.

Product photography can be one of the most difficult facets of photography. Everyone expects organic objects (like a human) to have imperfections but clients want their products to look flawless in the finished image. Your choice of lens, angle, lighting, color, composition, and retouching must all work together or your shot won't hold up. In the past photographers would have to assist for years to learn the tricks of the trade but today, you can learn them for free from your laptop.

Alex Koloskov has had a few of his behind the scenes videos featured here on fstoppers. In this charismatic behind the scenes video, Alex takes the photography assignment of shooting some liqueur bottles in an attractive way and walks us through his set up. His in depth explanation of the lighting and staging process gives you a great understanding of how he got his final "sexy" shot.

Check out this amazing photoshoot by Dina Goldstein she titled "In The Dollhouse." Dina spared no expense as her team built set after set to complete this real-life Barbie and Ken series. Just like the last Barbie series we posted, this one is also a little twisted. Apparently you can't go wrong with Barbie series because these images have already gone viral around the web.

Just when I thought I had seen it all I was sent this incredible video by one of our readers. The Marmalade, a special effects studio in Germany, has created an incredible high speed robot used to film precise moments during ultra high frame rate takes. The results look so perfect that I thought I was watching CGI at first. Even if you aren't into robots you will want to watch this video for the most stunning macro videography I've ever seen.

Besides getting a great glimpse into the filming of a well put together sunscreen commercial, Gary Lankford offers some great perspective on the usefulness of DSLR's as opposed to using some of the bigger and more expensive rigs that might be out there. The versatility of having several cameras and being able to take them anywhere can outweigh some of the higher quality option cameras. Check out the final commercial below.

In what may well be the most outrageous photo shoot that I have ever seen, Olaf Hauschulz was presented with what must be an incredibly rare opportunity to shoot a Lamborghini Gallardo for Lamborghini Magazine. The setting? High in the snow-covered mountain ranges of Romania, with the car drifting around corners, inches from guardrails

Ryan Mcmanus from Brothers Films and Stefan Weiss from Weisscam teamed up for an ingenious and complex shoot showing off the new BMW S1000 RR. What impressed me about this shoot was not only the incorporation of 1000 fps with a three dimensional element, but also the creativity in setting up the rig to film. I cant imagine the amount of work that had to go into post production for something like this. This is a great example of thorough planning and great execution.

If you work out of a studio, you know how annoying paper seamless backdrops can be...they always wrinkle and warp. We recently changed over to the Savage Vinyl backdrops and they seem to last a lot longer. The guys over at OKstrobist have an even cheaper alternative for those looking for a DIY approach and it's pretty clever. Even though this can still cost as much as $170, you aren't stuck

If you surf the web as much as me you've probably seen either the still image or the commercial for Canada's Paralympics. I waited to do a post on this because I was hoping a behind the scenes video would come out and lucky of us, one did. Check out the BTSV here and then view the full post to see the finished video and still image.

Every now and then a unique way of filming the same old car commercial catches my eye. Event Projection uses projection mapping to advertise the S-Max put out by Ford. Although the filming involves a little more than the average studio equipment, the crew is able to incorporate some great action shots without leaving their studio. Check out their behind the scenes above plus the final commercial below.

Photographing birds out in the wild seems pretty tough. Oregon photographer Jon Myers wanted to make the challenge even tougher by bringing the birds into his studio. Using large softboxes to create a space for the birds to fly, Jon was able to photograph eagles, ospreys, and hawks perfectly while in flight. The shots are spectacular, and if you click the full post you can see them shot against grey as well.

Jeremy Cowart is a photographer after my own heart. He started out in one of my favorite cities Nashville, TN, befriend a bunch of rockstars, shot their album covers, moved into celebrity portraiture, and continues to give back with projects like Help Portrait. Our good friend Pye Jirsa with SLR Lounge recently sat down with the nomadic photographer and picked his brain a little about creativity, post production, a new LifeFinder Tour, and a new iPhone App. If you get worn out listening

Fashion photographer Melissa Rodwell has become a good friend of ours over the years. The New York based photographer lives and breathes fashion photography, and as you can see with her images it really shows. The self proclaimed "photographer who does not own a digital camera" teamed up with Kurv magazine to produce some very exotic fashion images. As with most fashion images, the retouching is pretty important with interesting

Today, Bon Appetit featured a very comprehensive blog post from food photographer William Hereford. Rather than just talking about just a particular technique or style, Hereford also writes to the burgeoning food photographer/enthusiast and tries to answer the question: What is the camera you should go with if you want to get into commercial food photography? The answer may surprise you.