Adapting Your Commercial Project Cross Culturally

Anyone who works commercially knows how important it is to adapt the product you deliver to your clients needs; this is especially true when dealing cross culturally. Voodoo Partners in Germany does an excellent job of this as they take us behind the scenes in one of their recent Jewelry commercials to be aired in Qatar. Even though their shots took place on location in Germany, their final product is both well made and culturally relevant.