[BTSV] Projection Mapping for Ford's S-Max TV Commercial

Every now and then a unique way of filming the same old car commercial catches my eye. Event Projection uses projection mapping to advertise the S-Max put out by Ford. Although the filming involves a little more than the average studio equipment, the crew is able to incorporate some great action shots without leaving their studio. Check out their behind the scenes above plus the final commercial below.

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Jens Marklund's picture


Best BTS since I've been catching FS

I made this! The BTS, not the commercial sadly. Crazy shoot.


This is freakin impressive! Seriously.

/ www.zayaphotography.com

George Socka's picture

you mean it took more than a few iPads?