An agency I work with for product photography hired me to photograph not one, but two race cars. I had already photographed motorbikes, but cars was going to be the first time. With cars the problems are almost always bigger: the surfaces are bigger, the reflections are bigger, the areas to be illuminated are bigger. Everything is bigger.
If you think that photographing Total 24 Hours Spa has anything to do with cucumber slices and a hot stone massage, then you are very wrong indeed. I will say, however, that when you finish photographing one of these endurance races you might need 24 hours in a spa. Have look at this fascinating short documentary to find out more.
Light painting has been a common method for automotive photography, but it is mostly demonstrated on car exteriors. On the other hand, shooting the interior of a car, by using the light painting method can give really good results that can be qualified as a high-end image. In this video, Moe Zainal shows his process from start to finish, including the retouching.
In a saturated market of incoming photographers each holiday or tax season, it is easy to get discouraged when you are trying to get paid clients in the door. When we think of photography sessions we generally tend to lean on the idea of photographing only people in portraits. Families, boudoir, fashion, and even underwater sessions. With so many other creative ways out there to get paid why not tap into another resource for marketing?
There are several different ways to light your subject in photography. While light painting isn't a new or exclusive technique within automotive photography, it is a fundamental technique car photographers should understand how to use. If you are new to light painting or never used this technique to photograph a vehicle, you may have some questions on where to begin.
I recently spent three days in Ensenada shooting with the talented TEMPT Media crew during the Baja 1000. On the second night while unwinding at our Airbnb, in walks a guy with three beefy rigs with all the lenses wrapped in gaff tape, underneath what would appear to be a layer of dust that most normal human beings wouldn’t subject their Canon 1DXs to.
NO SPOILERS HERE! Just in case you were worried. They say inspiration can come from anywhere, and I have to say that definitely couldn't be more true. For one photographer, it came in the form of one his favorite TV Shows. Commercial automotive photographer Pepper Yandell took his work with automotive photography and digital retouching, and combined it with imagery and concepts from the Netflix Series "Stranger Things" to make a truly unique photograph featuring one Lamborghini, and a monster from the show.
When using a camera on a race track it's best to be cautious, and in this case really lucky. What looks like a back woods rally circuit, there are a multitude of onlookers and spectators for the day's racing. We see the number 50 car becomes airborne on a ramped corner in the beginning of the video, and while attempting to hold the line over compensates for the turn and careens toward a camera man pitched at the end of the inside of the turn.
A few weeks ago, I came across a post on social media from the Jônt about a shoot out contest inside a staged multi-million dollar estate which piqued my interest. Reading more about the shootout, it would be geared toward several different genres of photographers, as they would have vendors on site providing food, drinks, cars, and models at our disposal for the shoot out. First, you had to submit your info along with your portfolio to be one of the selected photographers to join the contest, I figured I would go ahead and throw my name into the hat and see what would happen.
There's a lot more to creating unique and edgy content than keeping a camera fixed to your face. From eating scrumptious tacos and filming rock-busting, high-horsepower off-road race trucks in Baja, Mexico to cruising the scenic Rubicon Trail in the Sierra Nevada creating content for some of the motorsport industry's biggest names, it's all in a week's work if you're Matt Martelli, the creative director and CEO of one of the fastest growing media companies on the U.S. West Coast, Mad Media.