Automotive

Castrol's VR Campaign Blurs the Lines Between Virtual and Reality

Castrol's VR Campaign Blurs the Lines Between Virtual and Reality

Whether your business is in photography, videography, or the evolving field virtual reality (VR), your job is to create a visual experience for your clients. As VR grows in popularity and in quality, its potential to create more immersive experiences in relation to more traditional media types increases immensely. The effect that systems like Oculus Rift can have ultimately depend, however, on how realistic one can make not only the imagery, but also the user feedback. Castrol EDGE's custom VR solution pushes the limit between what you can expect from a VR setup as it pits two race car drivers on different real-world tracks against each other in the same virtual world.

Here's Why You Need Photoshop's Pen Tool in Automotive Retouching

Here's Why You Need Photoshop's Pen Tool in Automotive Retouching

First off, some Fstoppers readers who follow my articles may be confused right now because I am posting an automotive retouching tutorial. For those who don't know, I used to do quite a lot of automotive photography work from 2011-2013 or so, and these days I still take the occasional car job here and there. But what I was so grateful for in 2011, when I started in this direction of editing, was that I was already very familiar and comfortable with Photoshop's pen tool - the ultimate weapon in automotive retouching (and more).

Creating Virtual Reality Test Drives for Car and Driver Magazine

Creating Virtual Reality Test Drives for Car and Driver Magazine

Like it or not, 2016 is going to be a huge year for virtual reality content and technology. It seems like every major brand is dipping their toe in one way or another. Even Pixar is creating their own movie studio in order to create 360-degree films. Magazines are no exception for desiring and creating this content. It's a perfect way to immerse their readers into their content. Recently Hearst Publishing's Car and Driver Magazine hired my company, 8112 Studios, to help create their first ever virtual reality car reviews.

How We Created a Virtual Reality Video Using an Electric Ferrari

How We Created a Virtual Reality Video Using an Electric Ferrari

As Fstoppers' resident virtual reality content creator, I'm excited to share our most recent project we did for AOL. A few weeks back, the Autoblog/Translogic team flew my business partner and I to southern California and rented out a race track so we could film an awesome 1980s Ferrari that was converted to an all-electric high-performance sports car in virtual reality. They also wanted to interview us on what we are doing in the VR field and where we see the technology going. Learn more and see the actual VR film below!

This Beautiful Photoshoot Celebrates the 30th Anniversary of Back to the Future's 2015 Time Travel

This Beautiful Photoshoot Celebrates the 30th Anniversary of Back to the Future's 2015 Time Travel

How many times have you seen that popular meme that inaccurately says today is the "Back to the Future" day? Well today, October 21, 2015, is in fact the true date Marty McFly set as his future destination in his time traveling DeLorean from "Back to the Future II." To help celebrate this iconic date as well as the 30th anniversary of the original film, the production company Full Frame did this awesome photoshoot where they explore the capabilities of time travel. Check out the full behind the scenes video in the post below.

Watch Dave Hill Shoot a Gorgeous New Jeep Ad with Film

Watch Dave Hill Shoot a Gorgeous New Jeep Ad with Film

I've always been a big fan of Dave Hill's photography and creative vision. If you're familiar with his earlier commercial work, you probably know him for his progressive digital and composite techniques. Well, in recent years, Hill has been growing and changing as an artist and he's been exploring different techniques and mediums (not just super rad composites) and shooting a lot more automotive ads. Here is an example of a great Jeep Wrangler ad campaign he captured with — Gasp! — 645, 6x7, and 35 film.

Critique the Community: Submit your Automotive Images Now

Critique the Community: Submit your Automotive Images Now

Our next episode of "Critique the Community" will include any automotive imagery, cars, motorcycles, engines, or other vehicles. The above incredible image by Digital Macdaddy should inspire you to submit your best automotive photos below! Please get in your submissions by Friday at noon (EST) and you'll have the chance to have your image critiqued by the Fstoppers team. For this episode, we will be giving feedback to 20 pictures. To qualify you must follow the submission rules below.

You Must Check out the Making of the Amazing 'Silver Arrows'

You Must Check out the Making of the Amazing 'Silver Arrows'

This is it... I've come across the mother lode of photography personal projects that will just blow you away. Czech photographer Jan Rambousek and Creative Director Tomas Kopecny were inspired to visually recreate some of the most noteworthy scenes from Grand Prix racing during the 1930s. The series is entitled "Silver Arrows" due to the fact that Mercedes race cars were dominating the race series during that time period. The final images are incredible and gorgeous, but what's even more amazing is the research, detail, and overall production that went into creating these images. Prepare to be inspired and amazed.

How to Shoot Big Productions on a Low Budget

How to Shoot Big Productions on a Low Budget

Dreaming big is never a bad thing for a photographer. The more imaginative your ideas, the easier it is to stand out amongst your peers. Yet there is often a very real, and very high price tag associated with grand productions. Producing personal projects that you’re passionate about is vital for many photographers in the fashion industry. However, it can be frustrating to lack the funds necessary to bring your vision to life for more ambitious projects. Fortunately, there are many options available to photographers to help them bring that production to life, without breaking the bank in the process.

Before and After Shots From 'Mad Max: Fury Road' Reveal the Power of Postproduction

 Before and After Shots From 'Mad Max: Fury Road' Reveal the Power of Postproduction

If you have not yet seen "Mad Max: Fury Road," I highly recommend seeing the film in theatres while you still can. The combination of art and action brings a rare addition to the big blockbuster-filled summer. These before-and-after shots will give you an idea of the true creativity behind the movie's polarizing set pieces and live-action stunts combined with brilliant post-processing.

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