Automotive

The Ultimate Adventure Photography Vehicle

The Ultimate Adventure Photography Vehicle

One of a photographer's least talked about yet most important tools is the horse he rides in on. Okay, so I doubt many photographers are still riding horses, but the concept is the same: a trusty companion that will take you from point A to point B safely and in many cases with style. After all, it's not like you're going to hoof it into the middle of the Baja Desert, camera equipment in hand.

Behind the Scenes - Annie Leibovitz Photographs a Lincoln Continental Campaign

Behind the Scenes - Annie Leibovitz Photographs a Lincoln Continental Campaign

Even though she doesn't have a professional portfolio website, her name is widely known. Annie Leibovitz has done yet another nice shoot. This time it is for a Lincoln Continental campaign. Her style is very distinctive — both working with the subjects, lighting, and post processing. Although her lighting is simple, many photographers find it hard to achieve such a look. There are details that are not obvious if we look only from the technical side of her work.

Photographer Philipp Rupprecht Shoots the Porsche 918 Spyder Hypercar in a Locomotive Hall

Photographer Philipp Rupprecht Shoots the Porsche 918 Spyder Hypercar in a Locomotive Hall

Cars are beautiful pieces of machinery, some more so than others. Photographer Philipp Rupprecht came across a chance to shoot a Porsche 918 Spyder as soon as it was delivered, which almost took a year to begin. With a chance to shoot an amazing automobile, I probably would have waited as well. Philipp and his team where able to take the Porsche to a 100 year-old locomotive hall that's usually available for large events; I'm very envious of a location like that.

Audi's 'Duel' Ad Spot Provides Interesting Case Study for Sound Design in Reverse-Playback Clips

Audi's 'Duel' Ad Spot Provides Interesting Case Study for Sound Design in Reverse-Playback Clips

Audi took advantage of Monday night's presidential debates with its "Duel" ad spot. Nearly the entire clip plays in reverse, allowing the chronology of the true story and how the action unfolded to the point at which you began to unravel itself in an action-packed scene. The rewound clip -- fit for a 007 film -- features quite the production, complete with excellent, blockbuster-born sound effects to sell every punch and shattering glass shard. But it doesn't take much studying to see this was hardly as easy as rewinding an otherwise-normal action sequence: it took great audio to create this spectacle.

Mad Max: Fury Road Without Special Effects is Still Pretty Outstanding Movie Magic

Mad Max: Fury Road Without Special Effects is Still Pretty Outstanding Movie Magic

The recent remake of Mad Max: Fury Road has to be one of my favorite examples of both CGI and practical effects in modern day movie making working perfectly together. The way they created this world for which these characters live astounds me every time I see the film and truly set itself apart from other movies. Thanks to behind the scenes access and places like Gizmodo for the latest BTS footage.

Light Painting the Infiniti Q30

Light Painting the Infiniti Q30

It isn’t every day that a massive commercial client gives the freedom to artistically design a product launch. But freedom and a great amount of trust is exactly what Infiniti Motors Middle East gave Patrick Rochon for their new Q30 reveal. Rochon’s previous success with Infiniti’s Inspired Light campaign led to a second contract that allowed him to produce one of the most artistic automotive reveals to date.

Automotive Light Painting Editing Process and BTS

Automotive Light Painting Editing Process and BTS

Light painting is one of the rights of passage photographers have to try at some juncture. I enjoyed playing around with it in the early days, but what surprised me is I have used the techniques commercially on several occasions; from creating better backgrounds to my portraits in dark locations to capturing English Heritage sites. The importance of knowing how to light paint isn't necessary per se, but it does help you understand how light works and how your camera exposes a scene.

BLACKBIRD - The Mill: The Automotive Industries' Newest Secret Weapon for Filming

BLACKBIRD - The Mill: The Automotive Industries' Newest Secret Weapon for Filming

From the company that pioneered the use of virtual car reskinning for video use, comes the newest innovation of film technology. The Mill, in partnership with JemFX, Performance Filmworks, and Keslow Camera, launched their new product onto the scene, dubbed "Blackbird." Resembling a mix of a Caterham 7, a dune buggy, and maybe some sort of Batman-esque type vehicle, the Blackbird is a small electric car that has pre-mapped tracking points on it to allow for easy replacement in post.

Castrol's VR Campaign Blurs the Lines Between Virtual and Reality

Castrol's VR Campaign Blurs the Lines Between Virtual and Reality

Whether your business is in photography, videography, or the evolving field virtual reality (VR), your job is to create a visual experience for your clients. As VR grows in popularity and in quality, its potential to create more immersive experiences in relation to more traditional media types increases immensely. The effect that systems like Oculus Rift can have ultimately depend, however, on how realistic one can make not only the imagery, but also the user feedback. Castrol EDGE's custom VR solution pushes the limit between what you can expect from a VR setup as it pits two race car drivers on different real-world tracks against each other in the same virtual world.

Here's Why You Need Photoshop's Pen Tool in Automotive Retouching

Here's Why You Need Photoshop's Pen Tool in Automotive Retouching

First off, some Fstoppers readers who follow my articles may be confused right now because I am posting an automotive retouching tutorial. For those who don't know, I used to do quite a lot of automotive photography work from 2011-2013 or so, and these days I still take the occasional car job here and there. But what I was so grateful for in 2011, when I started in this direction of editing, was that I was already very familiar and comfortable with Photoshop's pen tool - the ultimate weapon in automotive retouching (and more).

Creating Virtual Reality Test Drives for Car and Driver Magazine

Creating Virtual Reality Test Drives for Car and Driver Magazine

Like it or not, 2016 is going to be a huge year for virtual reality content and technology. It seems like every major brand is dipping their toe in one way or another. Even Pixar is creating their own movie studio in order to create 360-degree films. Magazines are no exception for desiring and creating this content. It's a perfect way to immerse their readers into their content. Recently Hearst Publishing's Car and Driver Magazine hired my company, 8112 Studios, to help create their first ever virtual reality car reviews.

How We Created a Virtual Reality Video Using an Electric Ferrari

How We Created a Virtual Reality Video Using an Electric Ferrari

As Fstoppers' resident virtual reality content creator, I'm excited to share our most recent project we did for AOL. A few weeks back, the Autoblog/Translogic team flew my business partner and I to southern California and rented out a race track so we could film an awesome 1980s Ferrari that was converted to an all-electric high-performance sports car in virtual reality. They also wanted to interview us on what we are doing in the VR field and where we see the technology going. Learn more and see the actual VR film below!

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