It isn’t every day that a massive commercial client gives the freedom to artistically design a product launch. But freedom and a great amount of trust is exactly what Infiniti Motors Middle East gave Patrick Rochon for their new Q30 reveal. Rochon’s previous success with Infiniti’s Inspired Light campaign led to a second contract that allowed him to produce one of the most artistic automotive reveals to date.
When the top of the line car manufacturers look for people to call on in order to craft their new marketing materials for the newest and most technologically advanced cars off their assembly floor, they reach out to people like Richard Thompson, and that's exactly what Pagani Automobili did, for their newest and most advanced automobile yet.
Light painting is one of the rights of passage photographers have to try at some juncture. I enjoyed playing around with it in the early days, but what surprised me is I have used the techniques commercially on several occasions; from creating better backgrounds to my portraits in dark locations to capturing English Heritage sites. The importance of knowing how to light paint isn't necessary per se, but it does help you understand how light works and how your camera exposes a scene.
From the company that pioneered the use of virtual car reskinning for video use, comes the newest innovation of film technology. The Mill, in partnership with JemFX, Performance Filmworks, and Keslow Camera, launched their new product onto the scene, dubbed "Blackbird." Resembling a mix of a Caterham 7, a dune buggy, and maybe some sort of Batman-esque type vehicle, the Blackbird is a small electric car that has pre-mapped tracking points on it to allow for easy replacement in post.
Whether your business is in photography, videography, or the evolving field virtual reality (VR), your job is to create a visual experience for your clients. As VR grows in popularity and in quality, its potential to create more immersive experiences in relation to more traditional media types increases immensely. The effect that systems like Oculus Rift can have ultimately depend, however, on how realistic one can make not only the imagery, but also the user feedback. Castrol EDGE's custom VR solution pushes the limit between what you can expect from a VR setup as it pits two race car drivers on different real-world tracks against each other in the same virtual world.
First off, some Fstoppers readers who follow my articles may be confused right now because I am posting an automotive retouching tutorial. For those who don't know, I used to do quite a lot of automotive photography work from 2011-2013 or so, and these days I still take the occasional car job here and there. But what I was so grateful for in 2011, when I started in this direction of editing, was that I was already very familiar and comfortable with Photoshop's pen tool - the ultimate weapon in automotive retouching (and more).
Like it or not, 2016 is going to be a huge year for virtual reality content and technology. It seems like every major brand is dipping their toe in one way or another. Even Pixar is creating their own movie studio in order to create 360-degree films. Magazines are no exception for desiring and creating this content. It's a perfect way to immerse their readers into their content. Recently Hearst Publishing's Car and Driver Magazine hired my company, 8112 Studios, to help create their first ever virtual reality car reviews.
As Fstoppers' resident virtual reality content creator, I'm excited to share our most recent project we did for AOL. A few weeks back, the Autoblog/Translogic team flew my business partner and I to southern California and rented out a race track so we could film an awesome 1980s Ferrari that was converted to an all-electric high-performance sports car in virtual reality. They also wanted to interview us on what we are doing in the VR field and where we see the technology going. Learn more and see the actual VR film below!
How many times have you seen that popular meme that inaccurately says today is the "Back to the Future" day? Well today, October 21, 2015, is in fact the true date Marty McFly set as his future destination in his time traveling DeLorean from "Back to the Future II." To help celebrate this iconic date as well as the 30th anniversary of the original film, the production company Full Frame did this awesome photoshoot where they explore the capabilities of time travel. Check out the full behind the scenes video in the post below.
Last week we asked the community to submit their automotive imagery to be critiqued by the Fstoppers team. Lee Morris and Patrick Hall went through a range of 20 images and gave their thoughts and feedback with the Fstoppers rating system. Check out the selection of pictures below and add your thoughts to the comments!
I've always been a big fan of Dave Hill's photography and creative vision. If you're familiar with his earlier commercial work, you probably know him for his progressive digital and composite techniques. Well, in recent years, Hill has been growing and changing as an artist and he's been exploring different techniques and mediums (not just super rad composites) and shooting a lot more automotive ads. Here is an example of a great Jeep Wrangler ad campaign he captured with — Gasp! — 645, 6x7, and 35 film.
Our next episode of "Critique the Community" will include any automotive imagery, cars, motorcycles, engines, or other vehicles. The above incredible image by Digital Macdaddy should inspire you to submit your best automotive photos below! Please get in your submissions by Friday at noon (EST) and you'll have the chance to have your image critiqued by the Fstoppers team. For this episode, we will be giving feedback to 20 pictures. To qualify you must follow the submission rules below.
This is it... I've come across the mother lode of photography personal projects that will just blow you away. Czech photographer Jan Rambousek and Creative Director Tomas Kopecny were inspired to visually recreate some of the most noteworthy scenes from Grand Prix racing during the 1930s. The series is entitled "Silver Arrows" due to the fact that Mercedes race cars were dominating the race series during that time period. The final images are incredible and gorgeous, but what's even more amazing is the research, detail, and overall production that went into creating these images. Prepare to be inspired and amazed.