Last year I had an exciting opportunity to shoot what I am told is the first combined Jaguar and Land Rover USA ad campaign now that they are both under new combined ownership. The goal of the campaign was to create content that would appeal to the users of both car markers and promote brand loyalty. It was as if we were to say: "If you have a Land Rover, you need a sporty Jaguar for the ultimate garage!" (and vise versa). This campaign came together very quickly and the client had specific production requirements. Learn how I did it below and feel free to ask any question about the process in the comments section.
As a huge movie car buff and lover of the original "Mad Max" films, it goes without saying that I am more than excited for the release of the latest iteration of the series. I'm going to assume statistically that you are too because it is rating incredibly well among most of the movie reviewers. One of their biggest compliments toward the film? The stunning energetic visuals, and I would agree. What's even more stunning? Most of the stunts were done with practical effects! Check out 18 minutes of pure stunt-making glory.
Many new photographers hold a lot of excitement and fear inside of them waiting to be unleashed the moment they receive a call to do their first big photoshoot or ad campaign. For talented automotive photographer John Zhang, this was no different when he received a call from one of Land Rover USA's ad agencies recently. He has been nice enough to share his entire experience from the first client call to executing the shoot itself. There is a lot to learn from Zhang and his photoshoot, read on below!
Everyone wants to succeed in whichever photography genre they are passionate about, that's a given. While the automotive photography world is one of very high standards, and not easy to break into, how often do you stop to think about the fundamental things you should be doing to achieve said success? Ravi Angard of ShiftHype takes you through some key points with the help of some professional automotive shooters' insight.
As photographers starting out, we quickly learn that shoots do not always go as planned. This fact seems to remain the constant even as we proceed through our careers, but we know we have to make the most out of what we are given or we risk not getting the job done! One such example happened to veteran car photographer William Stern when he was hired to shoot a new Corvette, but his strobes were dead on arrival. Learn how he overcame the obstacles and created some pretty sexy car shots.
The one and only Pepper Yandell, based in Dallas, Texas, could be called the rising star of automotive photography for some time now, and for good reason. Yandell produces some of the most striking and commercially viable automobile images I've ever seen, so recently when BMW handed him the keys to a factory fresh 2 Series and told him to get lost for 24 solid hours, it was pretty clear that this rising star had ascended to a new level.
Remember watching the trailer for "Fast and Furious 7" and chuckling to yourself about how unrealistic, improbable, and over-the-top it was to be air-dropping sports cars from a cargo aircraft thousands of feet above the ground? Me too. Just 24 hours after the release of the trailer, the filmmakers put out this featurette to prove us wrong.
Even if you're new to this site, I'm pretty confident you've seen some sort of article about this unique photo series in which Michael Paul Smith builds intricate models and photographs them to recreate scenes from his imaginary childhood. Even I marveled at the fact that these were photographs of 1/24 scale models and not real scenes from history. Soon, Smith will be releasing a book called "Elgin Park" in which he explains his creative process and his life. If it is anything like the video above I will absolutely read it.
First of all, if you watched the lead video above, you have learned that Matthew Jones is possibly a crazy person. Car photography is absolutely a challenge, but rollerblading down the road at full speed to capture driving action is just bonkers. When I heard Matthew talk about doing this and when I saw the high quality of his images, I knew I had to feature him on Fstoppers. Obviously this technique is not for everyone, but Matthew has absolutely captured my attention with his story. Read below to read why he has chosen to do this and see samples of his great photography,
Patrick Rochon is a world-reknowned light painting photographer who recently produced a project with Infiniti, where he used their cars as paintbrushes themselves, in a manner of speaking. This video shows off what is possible when a skilled artist is given the reigns to create compelling images of vehicles, and has the support of a technical and creative team. And to top it all off, the really cool part is that everything was done in camera– there was nothing digitally added.
For years I found myself making excuses as to why I wasn't creating the type of images that I so desperately wanted to make. I didn't have the gear, I didn't have a model, I didn't have access to a studio. At the end of the day, it came down to one simple thing, I never tried.
The most common request I get via email and social media is "How do you shoot exotic cars with glamour models?". I have actually held two classes on this very subject, both in Houston in 2012 and 2013, but have yet to ever discuss it online anywhere. So, in lieu of a full online class on the subject, I've recently documented how I went about my most recent project in Houston with Chicago model Amanda Paris and a trio of European exotics at Potresse Automotive, and I will discuss a few past projects as well.
Photographer Tyler Shields is known to be one of the craziest photographers in the world. Just few months ago we posted about how he fed a $100k purse to an alligator, all in the name of art. That seemed to be a bold move that can take years to recover from (financially). This week Tyler proved once again that money doesn't mean much to him and that he'll do anything for art, even if that means blowing up his own Rolls Royce Silver Shadow car he got just few months earlier. Check out the BTS video explaining the idea behind it, and of course the final slow-mo video.
If you have not heard of BMW's nimble new i8 hybrid supercar, you should look it up now. Even if you aren't into cars, you do have to take a moment to marvel at not only its beautifully-futurisitc aesthetics, but it's equally as impressive performance technology. BMW hired director Gus Van Sant to create a trio of gorgeous ads to help introduce the car to the world. Watch the behind the scenes video above and see the final three videos below.
Photographer Clint Davis recently had the opportunity to visit the Bachman Collection, which houses at least 40 rare Italian ponies, while on his first assignment for Forza Magazine. Lucky bastard. Watch the video above and read below to not only see the how this incredible photoshoot was put together and capture a glimpse of a rarely seen car collection in the process.