If you have not heard of BMW's nimble new i8 hybrid supercar, you should look it up now. Even if you aren't into cars, you do have to take a moment to marvel at not only its beautifully-futurisitc aesthetics, but it's equally as impressive performance technology. BMW hired director Gus Van Sant to create a trio of gorgeous ads to help introduce the car to the world. Watch the behind the scenes video above and see the final three videos below.
You see, it's amazing how this was shot. In a time where so many high end car ads are created in post production, it was great to see so many truly beautiful shots created right in camera. Although, the subtle visual effects where they make the desert look a little more beautiful (see below) were well applied.
Also, I love when a macro lens is used so effectively. See the image below:
Applause to BMW for even creating such a cool behind the scenes video! It's really cool when people really show off some fun Hollywood effects (chase cars, helicopters, vfx, camera porn) to create some memorable ads that really stick out in my mind. On a side note, I've been lucky enough to sit in the new BMW i8, and it really is overwhelmingly cool. Such meticulous attention to little design detail elements.
Check out the three full videos below.