Dave Hill has become known for his amazing, over the top compositing work, but last year Scion hired Dave for something very different. A large photo and video campaign that needed to be shot mostly natural light and without heavy retouching.
Dave's style has changed dramatically over the last few years. If you visit his website he appears to be shooting mostly car campaigns these days. A few years ago, car ads were all about perfectly lit composites but recently, they've become much more natural looking. The work on Dave's website ranges from grungy black and white shots to very colorful and filtered studio style imagery.
I really enjoyed watching Dave work on the Scion campaign and seeing just how complex a relatively simple shoot can become when the stakes are so high. The finished images are by no means jaw dropping but I don't think they are supposed to be. They look simple and natural and I think that is what Scion wanted; real people driving real cars in the real world.
Check out the final tv commercial from this shoot below.