You thought that 50-megapixel cameras were impressive? How about 50 gigapixels? Bentley took promotional photos to a new level for showcasing their newest car, and the result is very neat.
To help promote its new Mulsanne Extended Wheelbase model (meant to provide more rear legroom), Bentley turned to the same technology developed by NASA to take panoramic photographs of the surface of Mars. The luxury car company used the technology to create an interactive, zoomable photo on the Golden Gate Bridge in San Francisco. Users start out at a distance of 700 meters, entirely unable to to see the car, but can then seamlessly zoom into the interior of the cabin, eventually closing in on the company's logo that's stitched into the front passenger seat.
The shot took 700 individual shots to create, resulting in a 53-gigapixel final image. The company notes that if printed, the image would be the size of a football field. Kevin Rose of the Bentley Board noted: “We wanted to commission this shot to capture both the exquisite detailing of the Mulsanne and the epic scale of our brand’s ambitions. We believe the result is truly extraordinary.”
To play with the immersive full-screen photo, click here.