Automotive

Last year Mercedes-Benz USA (@MBUSA) ran a very successful social media campaign using Instagram and some of its top influencers to spread the word about the new CLA which you can read about here. Now, they are at it again with a new approach on the much anticipated Mercedes GLA. What better way to advertise than to hit social media with some absolutely stunning adventure photos?

Some great photographers are lucky enough to have a rare opportunity to photograph ultra-rare and exclusive cars, but usually you have to work under tight restrictions or are often thrown an obstacle or two. Car photographer Pepper Yandell's recent photo shoot with a rare super car worth nearly $4 million was no exception. See how he shot incredible images in less than an hour and learn from the helpful tips he shares.

Intelligent Details is the new ad / documentary that Bentley Motors commissioned. It was filmed throughout New York and highlights what inspires Luc Donckerwolke, Bentley's Director of Design, and SangYup Lee, Head of Exterior Design. At around the 3:16 mark, you'll be treated to a behind-the-scenes look at how the film was created. Their YouTube channel explains, "Intelligent Details was filmed, assembled and edited using the in-car connectivity and entertainment platform."

One of the hardest parts of filming on moving sets such as moving cars or trains is to maintain perfect lighting in a way that makes sense to the viewer. There are many obstacles the filmmakers have to deal with when shooting on a moving set, like how to move the lights while keeping it on the same angle while the vehicle is moving and how to keep the camera shot steady and focused on the subject. Check out this great BTS video showing how filmmakers in China solved these problems.

Brandon Cawood, from Dalton GA, has taken appreciating first responders to the next level. What began as a personal project to photograph local EMS personnel, soon blew up and went viral. Cawood captures priceless moments in the daily lives of firefighters, police and other public safety personnel. He has a movie poster style and pulls it off in a flawless manner.

Pepper Yandell is a talented young photographer out of Texas who shoots some of the coolest cars in the world. He recently was given an awesome opportunity to photograph a couple of supercars in a hanger with really expensive jets - the kind of shoot car photographers dream about. Pepper was nice enough to share with me about how he put this shoot together.

The concept of doing a Robocop photoshoot has always been on my wish list, but have not been able to find someone with the proper original costume... until now. You see, my friends and I have always obsessed over the original Robocop film since it first came out (don't mention the sequels). I am just thankful that my photography career has allowed me to recreate the daydreams I had as a kid. Read below about how I put this ultimate personal shoot together and see the final results.

About 9 years ago, I was a tour photographer for the rock band 3 Doors Down and I had the chance to attend my first Nascar race (from the infield no less!) As a car guy, it was a great chance to watch all of the action from the front row. Never did I imagine in my wildest dreams that I would be getting a call from the National Guard nearly 10 years later to do the official 2014 photoshoot of one of my favorite drivers and his new car, Dale Earnhardt Jr.

This year for Christmas I wanted to surprise my father with his dream car, an original Chevrolet Camaro convertible in hugger orange with white rally stripes. Being that I'm a photographer I decided to photograph the car and give my father a framed print of the car before I revealed that I am actually giving him the car.

Orlando-based Filmmaker Luke Aker recently decided to sell his old and (very) used 1996 Nissan Maxima. He knew it won't be easy to find a buyer for the car, so he used his talent and skills and created a video commercial for it. To be honest? It's way better than most car commercials on TV. "Luxury Defined".

Given access to a time machine, where and when would you choose to go? For some reason, I always seem to think about 1960s San Francisco, and I don’t think it’s (just) for the sex, drugs and rock and roll. I think it’s because I saw the classic Steve McQueen movie "Bullitt" at such a young age that it left an indelible mark. If you’ve ever wondered what Bullitt (and specifically, the amazing car chase sequence) would look like if it were filmed today, you need to check this video out.

So you have a priceless Porsche race car to photograph for an ad campaign and you have to make it look like it's driving really fast, but space is tight and you left your stunt driver at home. So how do you get the shot of this car driving fast while parked? This is exactly the challenge car photographer Frederic Schlosser faced for this project. Watch the video and read below to learn how he executed this shoot perfectly.

This shoot combines two things that I really love as a photographer: motorsports and incredible shoot locations. This comprehensive behind the scenes video captured by Ron Risman really gives you a great idea of how photographer Gregor Halenda put the campaign together. The resulting images were crisp and clean, showing off the bikes and locale.

Photography is filled with niche markets that require a specialized skill set from the photographer. What kind of skills does it take to capture a vehicle (that is worth more than all the houses on your street combined) moving at over 200mph? I sat down with Jamey Price to find out more about the world of motorsport photography.

You may recall my previous automotive rig tutorial with the Green Hornet Black Beauty. My buddy, award-winning commercial photographer Nigel Harniman (www.harniman.com), recently put together another great automotive rig tutorial post using his Phase One ALPA and a Ferrari. I think the shot came out awesome and I definitely learned a few things, which you can read about below!

Many people go out every year to set a Guinness World Record, and for those who can succeed comes fame, money and the ultimate bragging rights. Mike Newman should know, he's already set four... but now he wants three more to hold the triple crown for land, water, and air speeds. In this video, photographer Nathan D'Amour heads out to capture Mike's attempt at driving over 200mph unaccompanied in the Noble M600, a British super car. You may be thinking 200mph is far below the current land speed record, and you're right... but this isn't just about driving fast. What makes this feat so impressive is that Mike is completely blind.

Some of the most interesting and exciting video footage often comes out of car commercials. The current ad for Cadillac's new 2013 ATS features some pretty awesome footage of the luxury sports sedan speeding down the winding roads of Morocco's Atlas Mountain. This stretch of road overlooking the Dades Gorge is one of the most dangerous roads in the world. So when director Jeff Zwart decided to test the ATS's Brembo brakes and limited-slip differential, he not only put the drivers in danger but also put a ton of camera gear in harms way. Full behind the scenes video in the full post

A good car chase has heroes, villians, jumps, crashes, helicopters and more. Youtube master Freddie Wong manages to capture the best elements of an epic car chase but does it on a small scale. By using RC cars, Freddie and his crew are able to set up the scene and retake as many times as they want. Check out the final video below.

Pirelli, known on this site mostly for their (NSFW) Calendar Photoshoots, also creates their TV spots with a high-level approach. Literally, this behind the scenes video shows the setup and production needed to capture skiers BASE jumping off of a huge cliff. How do Pirelli tires fit in? Check out the final cut of the completed video and you'll see how it all comes together. Spoiler Alert: They throw a car off of the cliff too!

There's this "man rule" that every red-blooded male should drive at least one 12-cylinder vehicle before they die. This is one of those jobs where I got to assert that rule with a golden fist. A gold-plated Lamborghini Aventador and a 1965 Shelby Cobra replica with a BMW Alpina suspension and late model Mustang 5.0 engine... both incredible vehicles created by the team over at Prestige Imports and both sets of keys left in my care alone. One of those jobs where you pinch yourself and ask, "how did I get here again?"

There are a few ways to photograph motocross in action, but one of the best is to use a high powered strobe. For his latest shoot in NamJi, South Korea, Manchul Kim takes a couple of strobes to the track and sees how close he can get to the action. Since motorcycles can be dangerous and all flying by you, it's a good idea to strap on a remote trigger to your camera and step out of the way.

The past summer we were hired by the ad agency Tier 10 Marketing (same one as my Honda Accord campaign), under the creative direction of Scott Rodgers, to produce and film a new tv ad for Acura via the New York Acura Dealers Association. I've been an advertising photographer for years, but I co-founded a video production company, 8112 Studios, a few years back along with my friend Nicholas Cambata. We have been very busy with a variety of crazy challenging and fun projects this past year and this ad job was no exception.

To put a little twist on filming one of Nissan's most recent car commercials, the crew involved shot everything on a miniature scale by using a few different RC vehicles. Check out how the team tried to preserve some of the standard elements that you might see in a car commercial. The group gets quite creative in building customized camera mounts to keep the best angles.

Ken Block, owner of DC Shoes and action sports mogul is well known for his incredible skill in a rally car. He's also been known to make some incredible videos, such as his original Gymkhana piece. For this installment, Gymkhana 5, Ken decided that he wanted to take over San Francisco: and that is just what he did. He also made sure that it was captured to perfection: I can't imagine that any less than one hundred cameras were used in the making of this piece.

I've always been fascinated by technical photographs showing every single part of complex machines. And shockingly enough, most of those images are created with a lot less Photoshop than one would imagine. "Explode" photographer Adam Voorhees shows us a quick timelapse of his latest Kawasaki Moto photograph shot for ESPN. Click the full post to view the final image.

Pepsi Australia recently teamed up with Kelly Racing to produce the Pepsi Max super car. Photographer Chris Benny was hired to shoot the new car and lucky for us, he filmed a quick BTSV of the production. As with many shoots, the weather became a problem but Chris had a backup plan. With a little post work Chris made the outside shots pop and then moved the car inside to finish the shoot.