Orlando-based Filmmaker Luke Aker recently decided to sell his old and (very) used 1996 Nissan Maxima. He knew it won't be easy to find a buyer for the car, so he used his talent and skills and created a video commercial for it. To be honest? It's way better than most car commercials on TV. "Luxury Defined".
"There is luxury in a Bentley, speed in a Ferrari, comfort in Bugatti. For everything else, there's this 1996 Nissan Maxima; aged 17 years" is how the Craigslist ad for the car opened. Knowing Craigslist won't be enough to make the sale, Luke made this video to present his car from a different angle. Yes, it's old. Yes, it's not the most beautiful car. But it's still a work horse. Or at least a working car.
Luke used his Canon 60D with Sigma 18-35mm along with 3-foot Glidetrack HD and Glidecam HD4000 Stabilizer System he rented for the project. The video is very well-done and can easily compete with full-on-high-budget commercials we see on TV.
To read more about the process, the equipment and editing check out Luke's blog.