Recent Commercial Articles

Shannon Sewell's Family Photos Aren't JCPenney Pictures

The girls over at [Framed] have started a really great web series that profiles photographers and shows them in action behind the scenes. In this video they dive into children photography with Shannon Sewell. I know a lot of photographers have made a side business out of shooting families and children but what Shannon is doing is completely different. Her images are straight up commercial in style and are really amazing to look at. Children can be really really tough to work with which makes me appreciate her ability to connect with and control her subjects. And if you are interested in the Photoshop Actions Shannon uses you can check them out over at Flourish Actions. What do you guys think about her statement at 13:30?
How To Get The Most Out Of Micro Stock Photography

Yuri Arcurs is perhaps the most well known photographer shooting microstock images in the world. His images are clean, inviting, crisp, and natural looking which are all important qualities needed to sell images in bulk. This video by Fototv might be the best video you watch all week because Yuri's tips are not only related to stock photographs but also hold true with almost any photograph requiring a model or human emotion. If you've never signed up to a stock website like Istockphoto, Fotolia, or Shutterstock, I'd recommend you at least try to get approved and test the waters for a few months. Nothing in my opinion strengthens your eye and photographic skills more than producing images that can sell in a highly competitive market like the stock agencies.
Mike Folden Shoots An Album Cover

I've had some great BTS videos piling up here so I am going to post them all now. Check out the video below where Mike Folden shoots an album cover for "The Resume".
Robert Rodriguez Exposes Kobe Bryant's Black Mamba

One of my favorite directors is Robert Rodriquez, and I was about to post another great BTS video showcasing his directing skills when I came across this video. Most of this short Nike commercial is shot on green screen but that doesn't mean that you as a photographer can't take away something from this big production. I love Robert's ability to tell a story with wild twists and turns all while sprinkling his films with exciting characters and effects that still bring out the teenager in us all. Click the full post to watch the final Nike Black Mamba short film.
How To Suspend Your Model From Wires In The Studio

In the video below Jay P. Morgan shows us the setup for his latest sports image. Using a special body harness, the goalie is able to move in a very realistic way without the potential for injury. As always, Jay does a fantastic job of also breaking down his lighting scheme.
Sony's Eye Candy: Photography, Video, and Design

While browsing Creative Motion Design's blog I came across an eye catching ad for Sony's Bravia series of HDTVs. The complete video directed by Superfad had elements of slow motion, CGI effects, graphic design, animation, and photography. Luckily the good people over Hype Communications put together a make of video on how Superfad and the entire creative team was able to piece together this amazing Sony marketing ad. Below is the behind the scenes video; click on the full post to watch the final product.
A Cosmopolitan Cover Shoot in India

As I'm sitting in the San Diego airport waiting to lose my entire day to layovers and time changes, I finally have some time to catch up on our email account. One video that was submitted to us multiple times was recently featured by our friends over at Strobist and showcases fashion photographer Martin Prihoda. Martin has relocated his business to India where he continues to produce clean and commercial style images for print. In this video he takes us BTS on his December cover for Cosmopolitan India and gives us a great explanation on how hard and soft light can be used as fill to control the transitions in your shadows.
The Underwater Snowboard Shoot

This is such a crazy idea and as I was watching the video I kept thinking about ways why this wasn't going to work. Well I was wrong. Scott Serfas had an incredible concept and he created an incredible image from it. More info and the final image can be seen here.
Behind The Scenes Of A Stylized Tennis Portrait

Mike Tittel takes us behind the scenes of his most recent photoshoot at Salt Lake Swimming and Tennis Club. This video is beautifully filmed and edited and I'm sure you will take away some great concepts and lighting ideas.
EA Sports:  FIFA 2010, Fans, And A Lot Of Paint

Earlier in the week I posted a video featuring commercial photographer Monte Isom photographing comedian Colin Kane. We'll it turns out Monte has been filming great behind the scenes videos of his photoshoots all along. In this video Monte shows you not only how he created the fun ad campaign for the EA Sports FIFA 2010 video game but also how he secured the job in the first place! It's really great to see photographers like Monte having a good time on their shoots and also showing exactly how they took a concept, pitched some images, and ultimately won the bidding war to secure a high end project. If only every photographer would be so open with sharing their success stories we might have more videos like this. Monte gives some exclusive insight on the shoot and the final image on the packaging in the full post.

Monte Isom EA Sports FIFA World Cup 2010 behind the scenes advertising photo shoot from monte isom on Vimeo.

The Barbie Fashion Model Photoshoot

Yes, you read the title correctly. The famous female Mattel toy has photoshoots, and they are actually quite extravagant. When I first saw this I thought it was a joke but after doing some research I found that Mattel designer Robert Best has big production photoshoots like this for all his Barbie Fashion Model Collections. The photographer is Paul Jordan at Mattel, and the final products are really interesting considering these are just toys. If you don't want to go through all the set building and fashion lighting required to get these photos, you can always use a simple reflector just like this Barbie fashion photographer. Click the full post to see the final image and other images featuring Barbie.

Behind the Scenes of a Barbie Fashion Model Photo Shoot from Paul Jordan on Vimeo.

The New Pageant Photography

When I think of pageant photography I often think of those glamor shot booths in the mall with the crazy hair, makeup, and horrendous props and backgrounds. Well times have changed and most young women competing in pageants around the world are taking much more fashion and beauty style portraits of themselves. In this video Justin Grant shows us what it's like shooting the images used by both the reigning Miss and Teen Miss Utah and Arizona. Watching this video really changed my perception of what "pageant photography" is and should look like! Be sure to check out Justin Grant's portfolio which features some really amazing advertising, fitness, and beauty images.

2011 Miss Arizona and Miss Utah from JG|ORI on Vimeo.

Face Painting... For An Advertising Campaign

Jay P. Morgan just sent his newest video over to me and it is once again top quality. Jay was commissioned to create a professional looking image from a drawn composite and he takes us through each step of the process. The entire project is really amazing but my jaw is still dropped after seeing his lighting setup.
Adding An Angry Mob Makes Any Portrait Interesting

These days, creating a portrait that grabs the average pedestrian's attention isn't an easy task. So what did local New York City comedian Colin Kane do to spice it up a little? He added a raging mob of crazy people behind him in this awesome portrait by photographer Monte Isom. It looks like Monte used a large 7' Octabank to light the crowd and then a beauty dish with a little fill from a smaller softbox to give Colin a harsh key light look without losing the shadows. I love the overall idea and I've personally always wanted to work with a big group of people like in this video. If you are in NYC, check out Colin's stand up act and definitely head over to Monte's site to see some mind blowing advertising images as well as the largest group photo ever! Click the full post to see the high res final image.

Comedian Colin Kane angry mob photo shoot with Photographer Monte Isom from monte isom on Vimeo.

Getting Wet With The Cast Of Hawaii Five-O

CLICK FULL POST IF YOU CANNOT WATCH THIS VIDEO! If you watched my video on how to photograph wakeboarding then you know I'm a big advocate of throwing water at your subjects during a photoshoot! So needless to say I was excited when this behind the scenes video surfaced showing how photographer Art Streiber shot the hero shots for the television show Hawaii Five-O. The whole lighting setup is pretty straightforward: one beauty dish and a bunch of back lights for the water splashes. To create the wave splash look Art fired high pressure water at each of the cast members with a 4,000 gallon water truck. Click on the full post to check out some of the final images as well as a few behind the scenes stills from the production.
The Lexus LFA Drifts Around A Sports Illustrated Model

Yu Tsai is an incredibly impressive fashion and advertising photographer. He also is an established film maker and director (check out his film section on his site). Recently Yu Tsai was faced with the task of trying to make a car ad stand out in one of the most popular magazines in the world: The Sports Illustrated Swimsuit Issue. His solution: have ace driver Rhys Millen drift dangerously close to SI supermodel Rianne Ten Haken and film the whole thing. I love the concept and it's nice to have a little behind the scenes video to go along with the final published images. Click the full post to see full resolution copies.
Behind The Scenes At Pixar

I'm not a huge fan their style of movies but I can totally appreciate the talent that Pixar puts into each of their projects. If you are at all interested in 3D animation, movie production, or incredible offices, this video is for you.
Fstoppers Original:  The Wakeboard Studio Shoot

One of my favorite things about Charleston, SC is being close to the ocean. I love being in and around the water, and although I'm not very good at it, I do enjoy wakeboarding. Charleston has become a pretty big hub for sports like kiteboarding and wakeboarding over the last few years, and this city is not short on talented athletes. I took an interest in wakeboard photography a couple years ago, and I always enjoyed shooting images from extreme angles. Although I've gotten some cool images, I never felt like I really had much control over my images with just daylight. I've tried to bring strobes outside to create something "different" but even those shots have been done a million times. I decided I wanted a way to shoot a rider flying through the air with interesting, studio quality lighting and this is what I came up with....click the full post for the full story. https://vimeo.com/19633416

Fstoppers Original: The Studio Wakeboard Shoot from FStoppers on Vimeo.

Annie Leibovitz Shoots Kirsten Dunst

The video below is a short excerpt from the DVD "Annie Leibovitz: Life Through A Lens". Annie is commissioned to shoot for the movie "Marie Antoinette". I found it really interesting how incredibly quick her shoots are. Before the subject ever shows up the concept and lighting has already been figured out. After a few clicks, the shoot is over.
Behind The Scenes On The 2011 Maybelline Calendar

Each year Maybelline creates a limited edition calendar featuring crazy concepts and wild makeup. This year the cosmetic brand teamed up with photographer Kenneth Willardt to produce some very vibrant images. Make sure you head over to Kenneth's commercial section of his website to view a bunch of the images. His ability to light a set is worth taking note as well as the overall production they put into these images.
How To Make A Rain Machine For Video Or Stills

Jay P. Morgan is at it again with his super informative, large production, BTSVs. Check out the video below where Jay shows us how to make a rain machine for a photo or video shoot. I never thought I would ever make one of these but after seeing this video it actually doesn't seem that hard.
Philippe Kerlo Shoots Beauty Shots Through Plexiglass and Paint

Philippe Kerlo is a really creative beauty and fine art photographer based out of Paris France. Some people are dubbing his work as "extreme glamour" which might be a fitting title. I was recently turned onto his work by one of our readers when they sent us this video of him shooting beauty portraits through plexiglass covered with paint, acrylic, wax, and other colored materials. The results are really stunning and the idea is so simple I thought I had to share it with everyone. Be sure to check out Philippe's portfolio because his work has a lot of interesting angles like the photos shown in the full post.
Behind The Scenes With Marc Jacobs, Madonna, and Louis Vuitton

Back in the Spring of 2009, Louis Vuitton creative director Marc Jacobs teamed up with music mogul Madonna produce their new ad campaign. This video is primarily from the point of view of Marc but that shouldn't prevent you from seeing how photographer Steven Meisel executed the overall shoot. I've always been a big fan of Steven's work, and after you watch this video you can browse through most of his extensive portfolio here. After clicking through 127 pages of amazing photo after amazing photo you will probably feel both inspired and completely worthless as a photographer! Click on the full post to view the photographs from this shoot.
Vincent Laforet's The Story Beyond The Still

Back in December of 2009, photographer turned film maker Vincent Laforet teamed up with Canon and Vimeo to start a social experiment in story telling. The idea was to create an short 3 or 4 minute video that would end on a single still frame. Then by taking that final frame as a starting point of reference, other film makers could continue the story and add their own twists and turns into the developing scripts. Each segment would be judged by industry heavy weights like Philip Bloom, Shane Hurlbut, Russel Carpenter, among others, and a new chapter would begin. Over the next year, hundreds of chapters were written with 6 lucky directors winning spots in the final video that is currently being shown at Sundance. Below is a summary of the final project and the final video in its entirety is included in the full post. Hopefully this contest not only inspires you in your own photography but also encourages you to test the waters in film making.
Watch Photography Can Take Hours To Perfect

If you were an Fstoppers reader back when we launched then you probably saw Lee Morris's humble attempt at how to photograph a Rolex watch. It wasn't perfect but I think it was helpful in shedding some light on how meticulous product photography can be. Well now Alex Koloskov has made an extremely detailed video on how he created his latest hero shot of a men's Marine Star Bulova watch. The video is very long and it might take you a second to cut through his Ukrainian accent but this video is well worth it. The quick(er) post production video is shown below so you can see how much time and effort goes into touching up a macro shot like this but you can also find the full length lighting video in the full post. Also be sure to head over to Alex's blog post if you have further questions about his workflow. Take your time on this and enjoy!
Profoto Takes On Ray Allen And A Trampoline

Profoto has really done everyone a great service in having photographer Matthew Jordan Smith explain some of his personal favorite images in his portfolio. In this particular image, Matthew decided to photograph NBA superstar Ray Allen in his own backyard while jumping on a trampoline. Equipped with just a single Profoto D1 Air and a magnum reflector for hard light, Matt was able to take a rather limited lighting setup and create a highly stylized image. I think it just goes to show that thinking outside the box and not limiting your shoot to any prior conception can be more important in making a great image than simply focusing on your initial plans.
Need A Little Inspiration? Check Out Karl X Johan - Flames

Our main focus here at Fstoppers is informative BTS content but sometimes as creatives we have the technical skills and we need a little bit of inspiration to get us going. I just ran across Karl X Johan's music video for the song "flames" by director Gustav Johansson and I was so impressed I had to post it. I've never seen story telling in this way and I'm sure you guys will enjoy it as much as I did. Make sure you watch it in HD!
Detailed Lighting Setup For An Amazing Western Shoot

Jay P. Morgan seems to be releasing one great BTSV after another. I have enjoyed them all but I must admit that this one is by far my favorite. At his last workshop, Jay used a 5D Mark II and 4 studio strobes to professionally light his western themed set. If you don't have all of the studio gear yet, keep in mind that it is possible to light scenes like these with much smaller and cheaper speedlights as well (like the SB-900 or 580EX), just keep in mind that they will not be as powerful as a studio system.
Andrew Zuckerman Shows How To Photograph WISDOM

While watching Carson Daly the other night I was exposed to a really exciting photographer named Andrew Zuckerman. On the show he was promoting his newest project MUSIC which I'll probably post here later in the month. But while researching his other works I came across an older project he did called Wisdom. These last few projects Andrew has taken on have involved shooting people (or animals) on pure white backgrounds while simultaneously interviewing them for a documentary. It's pretty brilliant to have both the single frame and the interview for both formats and what Andrew gets his subjects to reveal is really worth its weight in gold. Check out a little behind the scenes video on how he made Wisdom and check out the final hardcopy book here. https://www.youtube.com/watch?v=eTkCTajmEIQ
Matthew McConaughy Directs Country Star Jamey Johnson's Video

A few months ago I got a call from one of country star Jamey Johnson's managers asking me to take some photographs of him while he was passing through South Carolina. Since Jamey was born in my hometown of Enterprise Alabama I was pretty excited to work with the real deal country artist (not a pop country bone in this guy for sure). Long story short our schedules weren't able to work. So I was excited today when I came across a BTS video of his new single Playing the Part which was directed by Matthew McConaughy. Few people ever get to experience what it's like on set of a music video so I thought this tongue in cheek video was a good way for you guys to watch how it all goes down. Click on the full post to watch the entire music video.
The Ultimate Arm Shoots M.I.A.'s Born Free

Love it or find it overly offensive, rapper M.I.A.'s music video Born Free created a big stir on the internet last year when it was released. I personally thought it was a pretty good video considering what most artists release these days. Regardless of your view of the video, the cinematography is really awesome. In order to shoot the driving scenes, director Romain Gavras used the Ultimate Arm to create amazing jib style shots on the move. Check out this BTS on how the team filmed much of the film's final segment and click the full post to watch Born Free in it's entirety.
On Set With The Cast Of House

If you've ever seen one of those movie or tv show posters then you probably already know that they are usually huge composites of every actor. But that doesn't always mean that the different characters are simply shot against a white background. Check out this fun video featuring the cast of House season 6 as they pose for different promo shots in a studio large enough to fit an old motorhome. Photographer Florian Schneider has an excellent site to browse and even has an image or two from this shoot posted.
Jeff Johnson Takes Some Amazing Travel Photos

Jeff Johnson is a very talented lifestyle and advertising photographer based out of California. He is probably best known for his adventurous images as the staff photographer for Patagonia. He has also worked with Best Buy, Macy's, Target, and General Mills. So when he sits down with Marc Silber to talk about how he produces great travel photos you better take notes. I hope all you outdoor and nature photographers enjoy this video.
How To Shoot Models On A Tarmac

One of our reader's emailed me this fun concept photoshoot by photographer Levy Moroshan and I thought I'd share it with everyone this new year's weekend. The styling for this is pretty straightforward: fashion evening gowns with retro style airplanes. Most of the images are lit with just two Photek Softlighters and both the out of camera shots are shown along with the final photoshop edits. Too bad we didn't get to hear from Levy himself in this video as I'm sure judging by his portfolio he has a lot of useful tips to share.
One Part BTS Video, Three Parts Victoria's Secret

The holiday season is almost behind us and if you've spent any time watching college football tv then you've probably seen the new holiday Victoria's Secret commercials. The creative team at VS always makes some of the most high intensity commercials year in and year out. This year they have at least three different themes and one of the directors is even Michael Bay (creator of the greatest movie of all time Transformers 2). Of course VS can't give away all their secrets so don't expect to be shooting Adriana Lima on a white horse anytime soon! Hopefully you can at least pass these videos off as educational should your gf or wife question this content :) Two more videos in the full post. https://www.youtube.com/watch?v=W_4l_LpvL1M
Fstoppers Nikon Pocket Wizard FlexTT5, MiniTT1, And AC3 Review

Patrick and I have been in contact with LPA Design (the company that makes Pocket Wizards) for a few months now and we were excited to hear that they would be sending us a few beta units of the unreleased Nikon FlexTT5, MiniTT1, and AC3 units. Our website is not about reviewing gear but we did want to push these units. I called up Sigma and asked for a loaner 800mm 5.6 lens and Patrick planned a shoot that involved every SB-800 and SB-80DX that we own. Check out the video below, and then view the full post to read detailed info about the shoots and check out the high res images. If you enjoy this content, follow us on Twitter to stay updated when our next video is released.
Did These Guys Just Rip Off The iPhone Fashion Shoot?

Now I am not going to jump to any conclusions. Maybe these guys and gals had a VERY similar idea, and not one of them had seen the iPhone Fashion Shoot (which has been seen by about a million photographers so far). And even though this video is filmed in the exact same way and has all of the exact same information, MAYBE it is just a coincidence. And MAYBE this really is the worlds first and I am actually living in the Matrix. Still a good video though :) < The strangest part about this whole thing is that we actually used a super-clamp to mount the camera in my video but we changed it and went with the velcro because it was blocking the button on the phone and it was never actually shown in the video. It's like these guys were spying on me as I was doing it!
Origami, 3D Cameras, and 600 Photos Later...

One trend you will find happening in the advertising world is the merging of video and photography in a way that creates something no one has seen before. When it came time to start creating the next ad for Toshiba's new laptops and 3D TVs the team decided to create something completely original. Check out this video of how they created this painstakingly difficult video which involves using stop motion to capture complex Origami shapes "unfold" all while being shot in 3D. https://www.youtube.com/watch?v=v62Ns3yv23Y
Jeremy Cowart Explains Photography To Chase Jarvis

After starting off as a graphic designer, Jeremy Cowart stepped onto the photography scene with a sink or swim mentality. I love the series Chase Jarvis is doing over at Creative Live with real photographers, and this one with Jeremy is top notch. Chase definitely subscribes to our mentality of sharing knowledge freely, and I think you can learn a lot from this video whether you are a professional photographer or just someone who enjoys it as a hobby. I almost did not post this because the audio at the beginning is really rough on the speakers so be forewarned. Also while you are watching this video, head over to Jeremy's website to see a wide variety of images within his portfolio.
30 Years of BAD Photography

Bruce Dale is a veteran commercial and advertising photographer who has also taken some amazing nature and photo journalistic images over the years too. He's worked for National Geographic as well as the White House and companies like Nikon, Southwest Airlines, Caterpillar, and Acura. Finding success in so many fields of photography is not an easy task and that's why I love this career recap video that shows over 30 years of BAD photos. It moves pretty quick, but Bruce does take some time to explain a few of his most memorable images. I always enjoy watching videos from true professionals like Bruce since they really have 'been there, done that' which is not always true of the younger breed of photographers we have today. I hope you enjoy this weekend video and be sure to check out Bruce Dale's website too.

30 Years of BAD Pictures from Bruce Dale on Vimeo.

Behind the Shot:  Gun Slingers and Super Models

Do you guys remember that show The Shot that was on VH1 maybe 3 years ago? If you do then you probably remember 1st runner up Dean Zulich. Dean has released a great behind the scenes video that outlines everything involved with two of his shot setups. The results are great, and I think this video has something for both the beginner photographer and the experienced photographer. It's nice to hear Dean admit that sometimes you have to shoot on set with the realization that some work will have to be done in post production later. Great photography isn't always about doing it all in camera or all in post but rather knowing your original vision and making it happen...after all that's the only thing clients care about!

Behind the Shot from Marko Slavnic on Vimeo.

How To Create The 2.5D Effect AKA Animated Photos

We have all seen it before, you may have just not known what it was called. I think the first time I saw this was years ago in a Gatorade commercial and it really stood out to me. Today, 2.5D animations or "animated photos" are starting to pop up all over the place. Check out a cool example of 2.5D in action mixed with moving time-lapse by Ryan Flett below and then head over to Creative Cow to watch a fantastic tutorial that shows you how to create this effect in After Effects. FYI, simpler versions of this can also be created in programs like Premiere and Final Cut.

Backyard Booty Segment: Natural Progressions from Ryan Flett on Vimeo.

Proof That Hand Models Are Insane

Does anyone remember the Domino's Pizza "cheese puller" video that we posted a few months back? Well I remember commenting about that lady because she seemed a little crazy. Well she did seem crazy until I saw this interview with Ellen Sirot. We all take our job seriously... but com'on... Check the full post for another video of her acting insane and a Funny Or Die spoof. <
The Creation Of The 2011 Pirelli Calendar NSFW

Pirelli is constantly pushing the envelope with their sexy Calendars. This year, mega fashion designer/photographer Karl Lagerfeld was in charge of shooting this Greek Goddess themed photoshoot. Karl seems to shoot most of the shots with 1 single bare bulb flash and his images are stunning. Once again this video is NSFW has quite a bit of nudity. To watch the video, please view the full post.
Jay P Morgan Explains A Three Light Setup

Jay P. Morgan is a commercial and advertising photographer based out in Los Angeles, California. We have featured his work before and this time Jay is using a three light setup to make some portraits of a jazz player. If you are still uncomfortable with your lighting skills, Jay does a really good job explaining exactly what each light does and why he placed them where he did. Click on the full post for part two of this photoshoot where Jay adds some "special effects" in the form of an air canon firing at his subject.
Chris OConnell Strobes Above His Camera's Sync Speed

Our cameras sync at a maximum of 200-250th of a second but in this video Chris OConnell strobes at 1/500th of a second with his Broncolors. How does he do it? Well the new Pocket Wizard TT1 and TT5s are the secret. Instead of trying to explain it all here, watch the video below and then head over to the full post for a second video with more details. <
Matthew Jordan Smith Diagrams Lighting Of Tyra Banks

Many of you have probably seen this beautiful portrait of Tyra Banks before. In this video Matthew Jordan Smith takes us through the details of his lighting and gives us a reality check on the nature of fashion and beauty photography. Check the full post to see a second video with Matthew. https://www.youtube.com/watch?v=MeT7zGsaS7U<
Vincent Laforet Plays DP For TV Commercial

Most people know Vincent Laforet as the guy that got his hands on the 5DM2 before it was released to shoot that amazing promo video. Well he is a full time photographer but in the video below he got to be the DP for a Famous Footwear commercial. The BTS is below and the final commercial is in the full post. Usually I like the BTS more than the actual commercial but in this case, I like the finished product more. It's stunning.

BEHIND THE SCENES: Famous Footwear "Neighborhood" from Vincent Laforet on Vimeo.

Andreas Sjodin:  How To Pull The Most Out Of Your Models

Andreas Sjodin is a commercial and catalog photographer who has basically shot for everyone under the sun. Right after you watch this video you need to head over to his website and check out his amazing portfolio! I've said this so many times I hope you guys aren't sick of hearing me say this: Great and interesting photographs are almost never about technical lighting. I know with my own work, many times the best images are often not the ones that rely on the most innovative lighting but rather focus on something interesting or naturally beautiful. I love what Andreas says while shooting for mega clothing company H&M: "The easiest thing to shoot is someone looking good, what's difficult is to shoot someone looking good and interesting, and inspiring." I really think this approach is what separates the boys from the men, and it should be evident with Andreas's one light setup in this shoot. Enjoy https://www.youtube.com/watch?v=EwW5XOn-MwE<