Commercial

Matthew Jordan Smith has gained a reputation as one of the industry's top fashion photographers and also as one of the leading photography educators. Those of us who have seen Smith teaching or in interviews have been left with the same impression: he is a photographer and instructor that is forthcoming, sincere, and passionate. My experience in interviewing him proved all of these to be correct. Smith was both very candid and insightful, and here are 10 takeaways from my interview.

In a dramatic scene from "Interstellar," the space crew was nearly overcome by a massive wave on a distant planet. Take a look behind the scenes to see the filmmakers and actor Wes Bentley discuss the lighting and composite work required to produce this daunting visual effect.

Knowing when to stop is the hardest lesson to learn for those new to retouching. In this tutorial we will look at how to recover lost texture and over smoothed skin tones, even when your file has been flattened. In this image the texture has been over retouched resulting in a significant loss in the skin texture. The transitions between skin tones have also been slightly overdone. Frequency Separation is a term we see in retouching all the time its also a technique I'm working on using less and less and bring in as a last resort. By using frequency separation here we can borrow texture and...

PRO.edu has released its newest tutorial, "The Complete Guide to Product Photography and Retouching." This in-depth tutorial features over 20 hours of content on shooting and retouching, taught by Tony Roslund. The tutorial is currently available and being sold with a $25-off early-bird discount, this week only. Use the promo code 25OFF to recieve the discount at checkout. RGG brings us a curriculum based approach to teaching photography with 55 Pre-production, 11 Photo Shoot, and 11 Retouching tutorial videos.

In Branding and Logo Design for Photographers Part 1, we looked at the initial steps of self-analyzing, market research, and competitive analysis. Now we move into the designing of our photography brand logo with possibly the most important step: identify and separate. The happy medium of fitting in with your genre enough to connect while contrasting from your field enough to stand out is a tenuous balance. Following these steps will help photographers and non-photographers build a strong competitive brand.

Being fiscally successful as a photographer requires more then just taking great pictures. Branding, marketing, and promoting are huge aspects of the business of photography. One of the first steps photographers often take when starting their business is designing a logo, but this can often be a mistake. Before designing a logo, photographers or really any business should carefully develop and create their brand identity. In this post, we will look at the multi-stepped process of developing and designing a photography brand.

When it comes to compositing, more often than not it's the little things that take an image from good to great. In this tutorial I show you how to pull off a simple yet very effective way to create those small embers and sparks that are all the rage in Hollywood action movie posters. Adding details like sparks, debris, fog, dust, etc. to your composites can change the overall mood of your composites and give them that epic feel you are looking for!

Perhaps the benchmark of “making it” in this business is to earn an assignment that would cause all but those with the strongest moral character to push both ethical and legal boundaries if an opportunity to supplant the rightful hire were to present itself. Bicoastal photographer Navid Baraty is one such photographer that might draw out said envy from his peers with the most recent addition to his client list.

When a client came to me and asked if I could do a composite that featured a dragon, my first response was, "Of course, no problem. This is going to be so much fun!" Immediately following the conversation, reality set in and the haunting feeling that I had bitten off more than I could chew began to overwhelm me. After a momentary panic episode, I promptly began racking my brain on how I was going to pull off this impossible feat. Luckily in the end, creativity prevailed!

Last summer, photographer and director Dixie Dixon was called upon by Nikon to shoot a campaign for their new touch screen DSLR, the D5500. This incredible opportunity had one interesting challenge in store for Dixon, however; All of the material would be photographed and filmed — kit lens, auto settings, and Photoshop-free — using the consumer-level D5500 itself.

I first came across the work of Colorado-based photographer Drew Lundquist in 2013 when he was working for the powerhouse advertising agency Elevendy. Lundquist is a composite photographer who specializes in what he labels "theatrical special effects photography." His composite work is extremely clean with an immaculate attention to detail. Everything from his compositions to his color work leaves you wanting to see more and more. Lundquist's work has been featured numerous issues of Advanced Photoshop Magazine, and his work is the cover image for the current edition of The Professional Photoshop Book. Lundquist is well on his way to becoming one of the big names in the compositing game. I highly recommend taking a few minutes to check out his work.

Super Bowl XLIX is just two days away and most of us are looking forward to the commercials as much - if not more - than the actual game. This year will feature a Snickers’ commercial that is bound to be the talk of the work place come Monday.

The commercial follows the familiar “You’re Not You When You’re Hungry” campaign – only this time, it takes place within an episode of The Brady Bunch.

We all know the concept of a skinny mirror or fat mirror but lighting is really what can change your appearance in photos, especially when defining muscles.

I have learned a lot over the years regarding pricing and bidding commercial photography. I still have a lot to learn. I've made mistakes (lots of them) and had some victories (fortunately). Sometimes as photographers we feel isolated on this psychological roller coaster of wins and losses. The reality is, no matter where you are in your photography career, no matter how big (or small) your clients are, we're all struggling with the same issues when it comes to bidding a gig.

As a photographer, my skill set is constantly put to the test. In most cases, I’m handed an idea on a slab of wood and the mission is to hand that idea translated to a tangible artifact back to my client on a silver platter. It’s never an easy process, but it’s a part of my job.

Building a quality portfolio can be an expensive endeavor, especially if you don't budget and carefully consider your costs. Putting together professional quality shoots on a budget can be challenging. After experiencing some of the wide variations in cost for things like models, makeup artists, and the other essential pieces of a shoot, I wanted share my experiences and lessons learned the hard way.

A big portion of my work comes from clients in the tactical and law enforcement industry. This past week I attended a trade show for my industry. I knew this was going to be an amazing opportunity to network, make connections, and, fingers crossed, make some new clients. I realized I needed to come up with a strategy that would set me up for success and assure that I got the most out of my experience. A made a list of ideas to try out. I took the ones that worked the best and developed this simple five step plan that will make your next trade show visit a beneficial one.

London-based product photographer Sean Tucker is releasing a three-part video series on photographing large objects, such as chairs and sofas, in a studio setting. Here in part one, Tucker demonstrates how to set up your lighting and camera in order to achieve a great, clean image that will be easy to cut out in post-production for online product catalogs.

When people walk through my living room studio, they are puzzled that I do not own or rent a permanent studio space. What many do not know is that when I’m contracted for a commercial assignment, about 80% of the time I must travel to a location or shot at the client’s home base. And, in many cases that requires transporting several 9 foot seamless backdrops and a whole lot of equipment. I don’t have a giant bus to haul all of my studio gear, so it’s been a trying experience to find the right tools to efficiently pack and tote my mobile studio.

We all have those pivotal moments in our lives where a single decision changes everything. When I picked up a camera about five years ago I quickly became obsessed with composites. In the beginning, I honestly had no idea where to even begin learning how to create these marvelous hybrids of photography and digital art. I had to learn how to create composite images! I knew if I could get to a point where I could create what I saw in my head, I could change the path of my career. Little did I know composite photography would change my life forever.

Everything starts from nothing. Thousands dream of being full time photographers, but knowing how to start a business - and how to grow it - are really tricky parts of a complex equation. Emily Soto today celebrates 4 years of full time professional photography. In this exclusive interview, she shares insights on how she has grown her business, as well as the struggles, hardships and rewards she's encountered along the way. If you're curious about what it takes to make it as a successful photographer today, this might just provide the answers you've been looking for.

San Francisco-based commercial photographer, Erik Almas, is known for his flawless composite work as well as shooting campaigns for many major companies such as American Airlines, Toyota, Microsoft, and Nike, just to name a few. In January he is offering a workshop where he will take you through his entire workflow, from shooting the background plate and model, to editing. What makes this workshop even better is the fact that 100 percent of your money will be used to help build a school through Pencils of Promise!

It has happened to all of us. We spend countless hours planning, scheduling, and coordinating for a beautiful golden hour photo shoot only to have our parade rained on by weather or other mishaps out of our control. Perhaps you didn't plan for those mountains in the background that's cutting your shoot 30 minutes shorter than anticipated. Maybe the conditions are perfect when you leave for the shoot, but by the time you get there, clouds are hovering above. Or it could be that your client just can't shoot at the ideal time. No matter what the obstacle, this article is going to show you a super simple trick that will allow you to get that golden hour capture at any hour!

Almost four years ago I began a new journey in my photography career. At the time I was still bartending part-time and concentrating on building the headshot side of my business, when hospitality photography came and slapped me upside the head. As it goes with most other good things, it all started over a few drinks with a friend, and has spiraled into a full second stream of income from photography.

Artificial lighting can be overwhelming, there are thousands of options to modify one single light source and there are dozens of companies that claim they have the best product and best bang for your buck. Regardless, photography equipment is expensive and I know I'd rather not waste money on a gimmick product when the same result could be achieved with just the right strobe placement or accessory.

Patrick and I have been in Iceland for 2 weeks with Elia Locardi filming our next tutorial on landscape/travel photography. We brought a truck-load of gear with us but our favorite piece has been our DJI phantom quadcopter. Here's a quick cut of our best drone footage in Iceland.

It's been an absolute pleasure seeing friends and colleagues getting chosen for social media campaigns and commercial photography jobs all around the world as a result of sharing their talents via Instagram. With mobile media teams popping up around the country bidding for projects with companies like GE, NatGeo Wild and beyond, it's amazing to see their work featured across the web and in print media. My pals Scott Borrero and Ravi Vora have teamed up with Jeep to create this awesome behind-the-scenes video about a trip out to Jackson Hole, Wyoming to shoot for their new Grand Cherokee. The results are just captivating.

In 2013, the photographic community was stunned by Jaroslav Wieczorkiewicz’s highly acclaimed creative images (NSFW) of pin-up girls layered in milk. Wieczorkiewicz’s work is in the headlines once again, but under a different light. Fairlife, a Coca-Cola company has launched a billboard campaign using Wieczorkiewicz’s milky pin-ups to sell its product line of milk. The sexy pin-ups have caused an uproar, with many people upset at the company for objectifying women to sell one of life’s basic necessities.

Sainsbury's produced a stunning, almost four-minute video commercial for this holiday season. The cinematic spot recreates a historical World War I moment in which, for a day or two in several spots along the front lines, the war paused for Christmas. Both sides were able to meet, play games, talk (as much as they could) and forget, for just a few hours, about why they were there.

In what surely must be one of the highest budget-to-film-length ratios in history, Airbus put five of its brand-new 300 million dollar A350 XWB planes together for a photoshoot. While most of the clips last only a few seconds, the amount of planning and preparation to pull something like this off is just staggering. With two chase planes, five hero planes, and the stakes as high as ever, watch how Airbus plans and pulls off this truly epic feat of filming and aviation.