It's been an absolute pleasure seeing friends and colleagues getting chosen for social media campaigns and commercial photography jobs all around the world as a result of sharing their talents via Instagram. With mobile media teams popping up around the country bidding for projects with companies like GE, NatGeo Wild and beyond, it's amazing to see their work featured across the web and in print media. My pals Scott Borrero and Ravi Vora have teamed up with Jeep to create this awesome behind-the-scenes video about a trip out to Jackson Hole, Wyoming to shoot for their new Grand Cherokee. The results are just captivating.
Ravi, a director and photographer based out of LA, along with Scott, a photographer based out of NYC, were given the opportunity to come out to Wyoming to shoot the brand new Jeep Grand Cherokee EcoDiesel. Shooting for a top automotive brand such as Jeep, paired with the opportunity to share their photos with the world and over 400,000 followers combined, they made quite the team to complete one amazing adventure. The goal: take the ultimate photograph!
Now the concept may seem vague, but to me they nailed everything that the brand has to offer in a vehicle. No, this is not an ad for a car but rather the incredible story these guys have gone through to get to this point in their careers. I have spent over two years following each of them, watching them perfect their craft. Using Instagram as a platform to reach a larger audience, they have mastered that side of social media and are benefitted with working for top name brands. It's inspiring and motivating to know these guys are continuing to push for bigger and better.
Social media life is a mini public journal, that other people can find out what you are doing and who you are. –Ravi Vora
Photo by Ravi Vora
Photo by Ravi Vora
Photo by Ravi Vora
Photo by Ravi Vora
Photo by Scott Borrero
Photo by Scott Borrero
Photo by Scott Borrero
Photo by Scott Borrero
To check out more work by both of these ever so talented dudes, check out Ravi's website along with Scott's website. Also don't forget to follow them on Instagram @ScottBBorrero and @RaviVora!
awesome to see some behind the scenes and in the wild shots of some instagrammers I follow. I remember i met Ravi at an instameet a while back, we were just walking and talking and afterwards someone ran up to and told me who he was... Instagram is definitely a limitless source of inspiration. great work guys.
Great Video!
so grown up toys are about making mud splashes, and having the biggest out into the wild?
leave your toys at home, enjoy the countryside maybe ?
Why would you need to leave a 4x4 at home to enjoy the countryside? The whole premise of a 4x4 is to enjoy more of the countryside. And since when was a stock grand cherokee "the biggest?"
I have seen more countryside across the U.S. thanks to 4x4s than I ever would "leaving it at home."
Nice video. Wish I knew what the music was at the horse segment, very cool.
It's a powerful tool, but one can get into the wild without leaving his human/ motorized traces...
OMG - VOMIT!!!!! I can't believe the insane weekender hype & amateurish drivel. Okay you're from New York downtown & maybe high noon in Tetons is THE most amazing landscape .... (that YOU have ever seen), but stop with the girly teen drama!!! And showing that a $50,000? Jeep needs a Mud mode to go through a puddle is grotesque & laughable! Show me where the vehicle can really go besides Jackson Hole's friggin' parking lot & show me 10 years or 500,000 miles of off road service records to impress me. The vehicle did nothing impressive besides go straight, on level roads & through some water for Kriste's sake. What the hell is impressive about THAT?
These guys drove a supposedly off road capable vehicle to a parking lot & took a friggin' tram up to a day spa climbing area? They imagined no other options to show off a high tech & supposedly rugged vehicle, then to walk from a luxury hotel, drive down a few dirt roads, through some shallow puddles & then to a parking lot? And we're supposed to rush out and buy a Jeep based on that narrow view?
This video & the images were fine for teen newbies, but man oh man, cliché after cliché after cliché. Photographers in the 50's - today anywhere could do better than this whether they are on Instacrap or not. Look at past Jeep shoots by many talented photographers & compare their work & none of these images are "ULTIMATE". PLESASE STOP with the hyperbole & titles of BEST, ULTIMATE, INCREDIBLE, BLAH BLAH BLAH bullshit.
There are just so many things wrong with this video & shoot & your article title.To me, every image shown here is pretty ordinary, been done many times before better manually with film & lens filters & darkroom work vs.LR, & here only made to look more dramatic through digital post processing, which I think is what your article should have been about. How to take an ordinary scene & make it look a bit more dramatic in Lightroom.
The video is ordinary & maybe interesting to city teens without a drivers license or photography experience.. I just can't express how sugary & sickening sweet this video was for it's amateurish drivel. These guys gotta live & get out more. Jeep should be embarrassed & press the delete key on this effort.
FStoppers, stop with all the "greatest" adjectives okay? Stop the insanity! Just live & experience life vs. promote & hype an imaginary version of Life.
Why'd they have to cover the Canon logos and markings but not the Nikon's?
Sorry -- this is going to sound curmudgeonly. But:
Uh, yeah. What was the point of the trip? Drive one of the most capable 4WD rigs through a mud puddle? Sorry, I just didn't find this interesting at all. Except for the fact that it didn't look like any of the photos were shot with their phone.
Anyone know if these commercial photographers were paid to shoot this ad for Jeep? Or were they promised more Instagram followers as compensation? :-)