Social currency is an exceedingly important metric when it comes to promoting your brand. Your likes, followers, pins, and posts all say a lot about your success, and the more engagement on your social platforms, the more likely you are to pull in clients. But how do you maximize engagement and get the most people to see your content? While there is no perfect answer, there are a few things you can do to optimize your social media strategy.
Here is an odd story coming out of Tel Aviv. The Israeli restaurant Catit has begun serving their food on a new set of plates which have been specifically designed to help their patrons take better images of their food. They have even created a specific menu which focuses on color and presentation to bring out the best in your Instagram photos.
Now that more and more people are using their smartphones as their main camera, and some have even done entire photoshoots with one, it was only a matter of time until manufacturers started allowing raw capture. For the newly released HTC One M9, that day is today.
[UPDATED May 1, 2015] Added sample images and link to full-res download.
With over 300 million users, Instagram is easily the best way of getting your images across to the world. Aside from its massive user base, Instagram's hashtag ability is one of the best ways of getting your images seen by the right people if used correctly. In its most recent update, along with three new filters, the social media giant has included the ability to hashtag emoji.
On April 21 Google officially launched an important new algorithm which prioritizes "mobile ready" websites over those which are only formatted for desktops. The consequence, of course, is if you have a website that's not mobile ready, you should be prepared to see a dramatic drop in your search engine optimized (SEO) traffic. For many of us, as photographers, we also manage our own websites and find that SEO traffic is very important in getting our product out to a potential customer.
There are three things in life that photographers will clear their schedules for: Apple announcements, Nikon/Canon late-night pre-orders for new flagship bodies, and Adobe product releases. So clear your schedules, guys and gals; because Adobe’s Lightroom 6 is here with more speed (FINALLY!), more features, and rich mobile integration.
It's about time, Snapseed. Google delivers big with the much anticipated 2.0 version of their free and wildly popular iOS and Android photo editor for the first time since 2013. Some of the the new features of the welcomed update include new filters, brushes, and a spot repair tool for quick cloning on the go.
Good news for Instagram lovers: The quintessential social photo sharing platform has announced the addition of two new tools, color and fade, to the in-app editing capabilities. These new tools build on Instagram's version 6.0 release last year which added a number of creative controls to fine-tune your images and eliminated the need for other photo editing apps for making basic adjustments.
If you haven't heard of the app Phhhoto you're certainly not alone. Phhhoto is a mobile GIF/cinemagraph/image sequence creating and sharing platform that was released last year on iOS and will be coming to Android in the future. As of this week it now has over a million registered users and is really starting to take the world by storm. I'll admit I didn't really take it seriously myself until I saw Jeremy Cowart post a couple Phhhotos. After having messed around with it for the last week I can honestly say it has me pretty excited. I'm on Phhhoto and here's why you should be too.
This week Instagram released an all new photo collage app to the masses called Layout. Similar to their last development, Hyperlapse, it's completely separate from the original photo sharing application. Though I am glad Instagram is branching out into new ventures, it feels as though this one might be a complete waste.
We share over 1.8 billion photos per day, and thanks to the ever-growing technology in cameras paired with the expansive world of social media platforms it's become increasingly easy to add the title "photographer" to the resume. Apple has searched high and low for the world's absolute best photographers and their work that spans the planet. The "Shot on iPhone 6" World Gallery features photos from creatives spanning 70 cities in 24 countries, and brings the mobile photography community front and center proving again that the best camera is the one that's with you.
Having been on Instagram ("IG") for over four years now, it's been incredible to see the evolution from a basic photo taking, filter adding iPhone application to the world's fastest growing social network. Since its purchase by Facebook almost three years ago, IG has fought its way to the top. IG has added feature after feature, competing directly with other social networks, like Vine, to stay ahead. This weekend, Instagram is taking it's last shot to finish them off and it makes me so very happy!esw3
Last night's episode of "Modern Family" was both hilarious and very well filmed. Using nothing more than iPhones, iPads, and MacBooks, each character used FaceTime to interact with one another in a first-person selfie view. We are all familiar with various movies and television shows using iPhones to snap quick scenes here and there, but this episode went even further by using it as the basis of the entire episode; with genius I might add.