Hasselblad's New Mobile App Feature Is Incredible

Hasseblad's companion mobile app, Phocus Mobile 2, has just received a new update which has added a powerful and impressive feature that could profoundly improve your images in certain circumstances.

These days, most camera manufacturers have a companion app that can be used with their cameras. You can connect your camera to your phone via Bluetooth and control some settings, the shutter, and shoot quasi-tethered. There are occasions I use these apps on my cameras, but in all honesty, it's not that frequent.

Now, if I owned a Hasselblad 907x (and I would love to) or an X2D, the frequency would likely change. You see, in the 3.0 update to the Phocus Mobile 2 companion app by Hasselblad, a feature has been added called the Hasselblad Natural Noise Reduction or HNNR. It is an AI-driven noise reducing tool of staggering effectiveness. If you have to shoot low light often, you'll know some cameras handle the situation better than others. Now, without first-hand experience, it is said that the 907X, for example, doesn't handle it all that well, and the resulting files are underwhelming. That is, until this update.

Watch this video by The Art of Photography and get a real sense of just how strong this new feature is.