Hasselblad's New Mobile App Feature Is Incredible

Hasseblad's companion mobile app, Phocus Mobile 2, has just received a new update which has added a powerful and impressive feature that could profoundly improve your images in certain circumstances.

These days, most camera manufacturers have a companion app that can be used with their cameras. You can connect your camera to your phone via Bluetooth and control some settings, the shutter, and shoot quasi-tethered. There are occasions I use these apps on my cameras, but in all honesty, it's not that frequent.

Now, if I owned a Hasselblad 907x (and I would love to) or an X2D, the frequency would likely change. You see, in the 3.0 update to the Phocus Mobile 2 companion app by Hasselblad, a feature has been added called the Hasselblad Natural Noise Reduction or HNNR. It is an AI-driven noise reducing tool of staggering effectiveness. If you have to shoot low light often, you'll know some cameras handle the situation better than others. Now, without first-hand experience, it is said that the 907X, for example, doesn't handle it all that well, and the resulting files are underwhelming. That is, until this update.

Watch this video by The Art of Photography and get a real sense of just how strong this new feature is.

Rob Baggs's picture

Robert K Baggs is a professional portrait and commercial photographer, educator, and consultant from England. Robert has a First-Class degree in Philosophy and a Master's by Research. In 2015 Robert's work on plagiarism in photography was published as part of several universities' photography degree syllabuses.

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A very interesting solution - directly at the source. Now I wonder why Hasselblad didn't integrate this algorithm into the desktop version of Phocus?
Not every Hasselblad photographer uses LR to develop RAW data. Phocus actually does the better job when it comes to developing Hasselblad raw data.