For as long as there has been business, there has been networking. If you read any book on business or entrepreneurship it's immediately apparent that people and relationships are the cornerstone of success. It will come as no surprise, therefore, that the merit of social media is huge; this is well-trodden ground and tiresome. However, I feel compelled to promote one aspect of online networking that has separated itself from the pack for me.
Snapchat is fun and all, but Instagram is better. Well, in my eyes, Instagram is better for a few reasons, and I quickly deleted the face-filter app that took up just shy of 1 GB of space on my iPhone because I felt Instagram's version of stories had the greater potential. One of the largest reasons I see more potential in Instagram Stories over Snapchat is the virality and reach my Story can have. Today, Instagram announced they will be adding people's public stories to the Explore page, which will essentially let them be seen by more people. If you have not caught on, this means there's more potential for my stuff to go viral.
It's difficult to follow every single photographer out of New York City, but one that comes to mind for me has always been Christopher Serrano, also known as Heavy_Minds on Instagram. His photos of feet dangling from rooftops and outstanding vantage points has always helped me visualize all that I believe NYC to be. Sadly, news has broke that Serrano has passed away scaling a train car.
As photographers and people in the visual media industry, we need to make our work accessible across the platforms we and the people who like photographs (everyone) browse and use on a daily basis. We need to be marketing-orientated to take our careers and what we do to the next level, whether the next level is to shoot more weddings, booking more fashion gigs, or being the go-to person for professional portraits.
Has your lack of followers affected you when trying to get a model for some project work? I have not experienced this situation. Maybe I was told another reason as to way they weren’t interested, but this hasn’t been one of the reasons I received. Recently, I was in a chat group with fellow photographers, and this topic was brought up. One of the photographers asked a model about doing a TF project, and the response was he didn’t have enough followers to work with. This isn’t the first instance where I have heard of. This had me thinking for a bit: why would this be the determining factor?
Although its business practices have shifted more than once since the Facebook takeover, most of us still love Instagram for its ease of use, reach, and simplicity. But today's app update makes little sense... today. On one hand, the new pinch-to-zoom update is extremely late. The iPhone had this feature since inception (granted, cell phone photos were hardly a thing prior to 2007). On the other hand however, Instagram’s linear photo resolution of 1,200 pixels already comes rather close to the native horizontal resolution of larger phones like the iPhone 6 Plus. Zooming into these photos optimized (read: downsized) for these displays looks absolutely dreadful. What are they thinking?
Don’t crop those photos when using for them for Facebook profile photos. Why would you want to if you don’t have to? It doesn’t show the full image in all its wonderful glory. That photo was picked because it’s one of your best works, or the model’s favorite photo, or the best portrait that person has, and so forth. Why not show it in its entirety? Don’t crop those photos!
A few months ago we shared that Instagram began to roll out some pretty powerful analytic tools called "Insights," though as many of you might have gathered it's not available to the masses just yet. Select users have their hands on the tools currently and they are able to track things like impressions, total reach, clicks to the link in your bio, and even what percentage of your followers are male or female. The tools expand further down into regions of the world your followers are from, including the exact city. Here is how to get them right now, for free.
Virtual war. That's what Instagram declared yesterday when the Facebook-owned social media giant rolled out their latest update sharing an all too familiar user experience touted by rival platform, Snapchat. What are they doing? How could this happen? Why are they doing this? After turning over a few stones, we saw this coming from a mile away. Facebook and Instagram ultimately decided that if you can't buy them, become them.
Everything about this short video by Russian designer Misha Petrick fills me with desperate nostalgia for the 90's. Some people will mock Windows 95, but for me it was a coming-of-age operating system. The first computers I built myself ran Windows 95. Windows 95 is how I discovered Weezer. Windows 95 gave me Hover, the greatest built-in OS game until Space Cadet Pinball rolled out with Windows 2000. All that to say, I think that Instagram on Windows 95 would have been amazing.
Have you ever been editing a photo within the Instagram app or just finished adding the perfect caption paired with the correct user tags only to get booted out and brought back to the news feed? Ugh, it's the worst! Thanks to the social media gods for building in a feature to save drafts within the app in the final stages of an upload. The feature doesn't seem to be available to everyone so take a look at how it works below!