Jonathan Morrison duped his Instagram followers Saturday with an image on his Instagram account captioned, "Pixel 2 Portrait mode 👀 rocking the smalls hat 😂 thoughts?" The next day, Morrison posted the truth about the image actually being shot on an iPhone XS, but not before Google fans claimed victory and Apple fans claimed they liked their photos better.
A lot can be said for the power of social media. In fact, many of today’s most successful photographers owe a lot to the beasts that we lovingly refer to as Instagram, Facebook, Twitter, etc. But are these platforms that we all invest so much of our time into the final nails in the coffin of a professional photograph industry that was built less on savvy social media skill and the latest filter packs and more on actual relationships, constancy, and hard work?
It’s no secret that Instagram has been working on its algorithm for quite some time. Gone are the days of tricking the algorithm to get more visibility. Now, more than ever, Instagram values excellent content. Here are a few practices to avoid when posting on the popular social platform.