Social media has an infinite, universal audience. But as you define your niche, your potential audience becomes smaller and smaller. Not everyone is interested in macro photography of sand, so how do you maximize your audience? By understanding what your potential value is to your followers.
As a wildlife photographer on Instagram, your feed is likely constantly filled with amazing animal images. On the good days, this can be absolutely inspiring and you may learn a thing or two. The times when you aren’t having much luck in the field, however, an Instagram feed can be a harsh place that makes you doubt your own progress and your work.
In an internet-wide effort to reduce the spread of fake news and information, Instagram is the latest platform introducing new measures. A new feature will automatically flag any posts that are considered to be suspicious, sending them to independent fact-checkers to assess.
Every year, there seems to be a holiday commercial that captures the minds and hearts of the viewers. Ads like Coca-Cola's polar bears or the Budweiser Clydesdales in a New England winter come to mind. But this holiday season, a little YouTube video is capturing the hearts of the public, and it only cost $130 to produce.
When a teen was caught by her parents letting boys into a sleepover, they gave her a choice of punishment for the crime: she could either give up her phone for a month or give up the phone for two weeks, but also give them control of all her social media. Apparently, an extra two weeks was just too long, because dad had a blast on her Instagram, and the results are hilarious.
Facebook recently published an article on its Artificial Intelligence blog explaining the complex processes that are used to select content for Instagram’s Explore tab. Given the technical genius and intricate programming involved, why is this Explore tab so bad and damaging to content creators?
Gaining followers on social media can sometimes feel like getting stuck on a hamster wheel — a whole lot of effort to get nowhere. Chris Do, of The Futur, aims to make that effort pay off for you and help you launch your social media following into the stratosphere by adding 10,000 followers per week — without buying them.
A wedding photographer returned home to make a grim discovery: the images from the wedding she had just spent the day shooting had two lines running throughout them. Upon doing some research, she found the lasers from the dance floor lighting had caused the damage, meaning she had to spend hours removing the lines in Photoshop and buy a new sensor.
A series of blunders in the latest issue of Elle Germany are creating havoc for the company, who has issued an apology after being accused of being racially insensitive. These include a tagline of “black is back” atop a feature of models of color and the wrong photo of a black woman against someone else’s name.