Commercial

Must-Have Tools For The Apparel Photographer

Must-Have Tools For The Apparel Photographer

You've all seen these images. It's the knob-and-hanger set up that has become the signature style for many kids retail sites such as Zulily. What you do not see, however, are all the tools that go into creating these minimalist images. The bulk of my work as a commercial photographer is with product, one of which is children's clothing for sites like Zulily, so let me give you a sneak peek into my personal tool bag that I could not work without.

The Changing Face of the Music Video and What We Can All Learn From It

The Changing Face of the Music Video and What We Can All Learn From It

The music we use in our work, whether for videos or slide shows for stills images, is an integral part of the narrative and story we are trying tell. The genre, artist and music track we choose, sets the tone for the entire story we wish to tell. I treat music as the keystone that underpins the visual story of a BTS video, commercial work, documentary piece or creative editorial shoot that I am working on.

A Guide to Working With Modeling Agencies: Part 1

A Guide to Working With Modeling Agencies: Part 1

If you are into photographing people, the idea of working with professionals has probably been on the agenda at some point in your career. Whether an editorial photographer, fashion and beauty shooter, or just someone who likes creating awesome fantasy composites, the use of professional models will invariably improve your work. So how do we go about working with these gatekeepers of the people photography industry?

I'm glad you asked!

The Client Blog: A Look into the Mind of Clients

The Client Blog: A Look into the Mind of Clients

In the past week, here on Fstoppers, we've been talking a lot about blogs for your business. But recently Joey L sent us over one that caught our eye called The Client Blog. It has been started by Andy Baker, Group Creative Director for the National Geographic channels. Andy has been writing, editing, producing and Creative Directing promos and print ads for the last 19 years. Andy decided to start the blog as more of a personal creative project and it's starting to evolve into something much more.

Fetch! The Right Mindset For Finding Clients

Fetch! The Right Mindset For Finding Clients

There are many factors to success in the creative industry. Of course a big chunk of it has to do with the quality of the work, but we know quality isn’t the only factor to being successful as a photographer, otherwise, there would be a lot more of us. Yet most photographers put all their efforts into developing their technical or artistic abilities and leave the entire business chunk untouched.

Photographer "Toys" with Centrifugal Force

Photographer "Toys" with Centrifugal Force

If you look at Toronto-based photographer Peter Schafrick's webpage you will quickly become aware of his special affinity towards the use of liquids in his work. In one of his most recent series - "Toys" - he uses paints, toys and centrifugal force to create spectacular images full of color and motion. Bright colors, high shutter speeds, low aperture and a shallow depth of field all contribute towards achieving these unique pieces, but the special ingredient is a custom-built contraption nicknamed "The Spinster".

A Commercial for a Car Commercial: The CLA Project

A Commercial for a Car Commercial: The CLA Project

Casey Neistat was approached with an unusual proposition from Mercedes Benz. They wanted Casey, a successful Youtube filmmaker to make a car commercial for the new Mercedes Benz CLA, even though Casey has never filmed a car commercial or anything close to resembling one. The following set of the three videos is his rather interesting journey so far. With Casey's charismatic personality it's curious to see how the commercial will turn out. I will update this when the final commercial is released. Enjoy.

Behind the Scenes of Ontario Power Generation's Miniature Commercials

Behind the Scenes of Ontario Power Generation's Miniature Commercials

It seems utility companies are looking for more creative ways of bringing their message across to television viewers in their commercials. Ontario Power Generation has recently come out with two commercials using miniature sets in their commercial production. Watch this very detailed behind the scenes video on how they created the sets, and how they filmed the fresh new take on water safety.

Behind the Scenes Look Into My Commercial / Fashion Photo Session

Behind the Scenes Look Into My Commercial / Fashion Photo Session

A single photograph from a photography session barely shows you all the planning and execution that goes into a photoshoot. Dozens of ideas, shooting styles and concepts often come into play in the pre production, not to mention the hours that can be spent in post production as well. As a result, I decided to give you all a breakdown of my recent photoshoot with good friend and model, Harmony.

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