The challenge: 30 images in 5 days for an international tool company. New York based advertising, fashion, and fine art photographer, João Carlos was the man chosen by Lisbon agency Ivity Brand Corp. to accomplish the mission. A Hasselblad Masters winner with clients like Nike, MTV, Avon and Sandisk, it was clear Carlos had the vision and expertise to turn the agency’s mood boards into an incredible campaign for their client.
But how did he do it in such a short time? Fortunately he’s created a story-like BTS post including the original mood boards, lighting diagrams and this very entertaining video documenting the entire process.