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Tony Roslund
Spokane, WA
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Articles written by Tony Roslund

Four Tips for Studio Organization

Four Tips for Studio Organization

Now that I'm settled into my new 4200 sq. ft. studio, I have a ton of space. However, that wasn't always the case; in a smaller space, organization was the key to sanity. Tripping over gear and frantically searching for grip equipment is frustrating and doesn't look good in front of clients. I believe if you have an organized workspace that organization will be reflected in your mood while on set, allowing you to stay calm, cool, and collected. In this video, I show you four tips to starting down the path to a more organized studio.

Precision Automated Focus Stacking with Stack Shot

Precision Automated Focus Stacking with Stack Shot

Ever tried to photograph a subject, only to find out that you don’t have enough depth-of-field to get the whole thing in focus? Typically our first reaction is to stop down to increase our DOF. Unfortunately that doesn’t always give us the results we expect. The first issue is that even with our lens stopped down to its smallest aperture, we still may not have our subject completely in focus.

The Secret to Bidding Commercial Gigs: It Never Gets Easier

The Secret to Bidding Commercial Gigs: It Never Gets Easier

I have learned a lot over the years regarding pricing and bidding commercial photography. I still have a lot to learn. I've made mistakes (lots of them) and had some victories (fortunately). Sometimes as photographers we feel isolated on this psychological roller coaster of wins and losses. The reality is, no matter where you are in your photography career, no matter how big (or small) your clients are, we're all struggling with the same issues when it comes to bidding a gig.

Only A Few Days Left for Trade-In Credit towards Sony a7 Cameras and Lenses

Only A Few Days Left for Trade-In Credit towards Sony a7 Cameras and Lenses

So you didn't get the new Sony a7 Camera you wanted for the holidays? Well there's still time to take advantage of Sony's trade-in incentives toward a new a7 camera and/or select lenses. In addition to the trade value of your working SLR or mirrorless camera, B&H is also offering 15% credit toward your purchase. I don't want to sound like an advertisement, but I had an opportunity to use the Sony a7 system recently for a product shoot and I'm definitely buying one. I just need to figure out whether to go with the a7, a7II, a7R, or a7S before this promotion expires on December 31st.

How to Quickly Light and Composite Architectural Interiors

How to Quickly Light and Composite Architectural Interiors

A great portion of my business is spent on architectural photography. My technique involves using a mixture of ambient light, flash, and tungsten hot lights blended and masked together in post to create well lit images that are time consuming to shoot and often frustrating to edit. I'm always looking for other techniques and resources to incorporate that will allow me to work more efficiently and/or improve my images. This week I found such a technique right under my nose.

9 Tips for Negotiating with Clients and Successfully Estimating a Project

9 Tips for Negotiating with Clients and Successfully Estimating a Project

My studio receives client inquires anywhere from once per week to several times a day. Obviously not all of these inquiries turn into paid work, some are a downright waste of time. Dealing with client inquiries is not my favorite pastime, but if everything goes to plan, at least a few of them get me behind the camera and end up paying the bills. Here's a few things to keep in mind when making initial contact and responding to client inquiries.

Alpine Photographer Takes Us Behind-the-Scenes of Phase One's Capture One Pro 8 Campaign

Alpine Photographer Takes Us Behind-the-Scenes of Phase One's Capture One Pro 8 Campaign

When alpine photographer Kamil Tamiola was tapped to become the key photographer for a campaign announcing Phase One's Capture One Pro 8 software release at Photokina 2014, he had his work cut out for him. Nine weeks of planning went into this powerful concept of imagery that would be used as the subject for processing in the soon to be introduced software. In this video Tamiola takes us on a behind-the-scenes alpine exploration to Glacier Geant just above the town of Courmayeur in Aosta Valley.

Editorial Food Photography With Minimal Gear: Rob Andrew's "Bag Check"

Editorial Food Photography With Minimal Gear: Rob Andrew's "Bag Check"

When he's not sitting in southern California traffic, San Diego editorial photographer, Rob Andrew, spends his days freelancing from one gig to another with all his gear in tow. In order to stay nimble, Rob has developed a style of shooting creative food photography with a surprisingly minimal amount of gear. He recently published what he calls a "Bag Check" on his blog, outlining the tools he uses to get the job done.

PhaseOne/Mamiya 0% Financing Promo: Considerations When Financing Gear

PhaseOne/Mamiya 0% Financing Promo: Considerations When Financing Gear

At the end of any speaking engagement I'm involved in, I usually offer a bit of advice which includes "Don't go into debt over this". If you're just starting out, trying to make a go at a career in photography, you need to focus on learning the craft, mastering your equipment, and trying to build your business to a point where you have a steady and somewhat consistent income. The business of photography is a constant ebb & flow, and if you don't have the intestinal fortitude to endure lean times, then it's probably not the right profession for you.

Tips To Improve Your Beverage Photography: Secrets Of The Craft

Tips To Improve Your Beverage Photography: Secrets Of The Craft

This week I wanted to share a few of the tools we commercial photographers use to create our tabletop images. Particularly the items used in photographing beverages. There's a lot of trial and error when it comes to this sort of photography, often times we find ourselves using things in ways far from their originally intended purpose. Having said that, there's a lot of things that have become kind-of standard practice in food/beverage photography, some of those items I'll share with you today.

How To Get Hired By Creative Agencies - Interview With Creative Director: Scott Wallace

How To Get Hired By Creative Agencies - Interview With Creative Director: Scott Wallace

Most photographers looking to advance their commercial photography careers come to the realization that in order to score the big jobs, they need to work with creative agencies. The question is, how does a photographer get those agency gigs? I sat down with Associate Creative Director Scott Wallace of Magner Sanborn to discuss the creative agency/photographer relationship and what we can do as photographers to get noticed and ultimately get hired.

How To Photograph Jewelry For Catalogs

How To Photograph Jewelry For Catalogs

As a commercial photographer, I specialize in product, food, and architecture. One of the products we've been shooting a lot of lately is jewelry, specifically jewelry for catalog use. In my opinion, jewelry is one of the hardest things to photograph, and many photographers don't know where to start. Whenever we're tasked with photographing shiny, reflective, spherical objects, our studio sounds like a group of sailors on leave with all the profanity flying around (often times strung together to make complete sentences).

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