So you didn't get the new Sony a7 Camera you wanted for the holidays? Well there's still time to take advantage of Sony's trade-in incentives toward a new a7 camera and/or select lenses. In addition to the trade value of your working SLR or mirrorless camera, B&H is also offering 15% credit toward your purchase. I don't want to sound like an advertisement, but I had an opportunity to use the Sony a7 system recently for a product shoot and I'm definitely buying one. I just need to figure out whether to go with the a7, a7II, a7R, or a7S before this promotion expires on December 31st.
If you've got one of these Sony mirrorless cameras in your sights, you can use the web tool to figure out exactly what B&H is offering for your trade. If you're not familiar with the Sony a7 cameras, you can see fellow Fstoppers writer Jaron Schneider's initial impressions and full review of the Sony a7R 36MP Full-Frame camera. While not as impressed as I am, Schneider definitely saw potential in Sony's direction with their a7 line. I think the Zeiss glass paired with this very capable camera body is enough to replace my DSLR and take a place in my bag next to my PhaseOne, and the current trade-in promotion makes my decision even easier.