BTS: Beats by Dr. Dre World Cup Ad, "The Game Before the Game"

If you've been following the world's favorite sports championship as closely as they do everywhere except in the U.S., you've undoubtedly noticed snippets of Beats' beautifully filmed World Cup commercial, "The Game Before the Game." Featuring Serena Williams, Lil Wayne, and numerous soccer stars, the cinematic ad shows the world's greatest talents' pre-game/pre-show preparations from patriotic nail polish to prayers and phone calls to home. Time's Lightbox editor Olivier Laurent has a great behind the scenes article that gives a glimpse of what went into this six-week production.

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Tony Tran's picture

The entire Beats By Dre Marketing team is definitely one of the best in the world. Marketing beasts, and the $3 billion price tag for the company proves it.

Brian Reese's picture

You got that right.

David anchondo's picture

Where is the BTS???? -_-

Chris Blair's picture

Wow, that was a really amazing commercial. I didn’t see the BTS, is that coming later? I clicked on the link, but it was a little messed up, I’ll try back later.

Adam Ottke's picture

I just double-checked the link and it should have been working fine... Sorry if you're having issues viewing it. Is that still happening?

The BTS is a BTS article in that link. Hopefully that works out for you...

Chris Blair's picture

It's probably my work browser, I'll give it a try when i get home...thanks!

Matt Palmer's picture

I love these long form commercials. Super well done! Best part is that they kept the production team "lean, agile, and aggressive" so they could be opportunistic. Really great piece.