Audi took advantage of Monday night's presidential debates with its "Duel" ad spot. Nearly the entire clip plays in reverse, allowing the chronology of the true story and how the action unfolded to the point at which you began to unravel itself in an action-packed scene. The rewound clip -- fit for a 007 film -- features quite the production, complete with excellent, blockbuster-born sound effects to sell every punch and shattering glass shard. But it doesn't take much studying to see this was hardly as easy as rewinding an otherwise-normal action sequence: it took great audio to create this spectacle.
Articles written by Adam Ottke
GoPro has brilliantly teased us with its careful, controlled releases of Karma drone videos. Today, they've launched the new Karma alongside a pair of Hero5 cameras that are as wonderful to see as the Karma itself. Advanced stabilization looks impressive in the videos (see the mountain biking scene at 1:53), but something to note is how cinematic the image quality now looks. It won't be as easy to tell GoPro footage from other high-quality cameras. And about that Karma: does $799, remote, backpack case, and gimbal handgrip included get you excited?
Astrophotographers have a tough job, balancing the use of electronics and star-gazing apps with the ability to keep their eyes adjusted for the night sky or the dark ground that surrounds them as they shoot. I have wrapped my phone in red cellophane plenty of times. While some apps (many of which were recently pulled) allowed for changing the bluish cast of your device's screen to something more amber, Apple's iOS 10 update is the first time the company has included a way to make everything on your screen an actual shade of red.
Adobe recently released a new version of its Lightroom Mobile app that takes advantage of the raw image support in Apple's just-released iOS 10. Taken on an iPhone 6S running the developer GM seed of iOS 10 (10.0.1), these images show just how good your mobile photos can now be. You'll need to have the latest versions of iOS 10 (running on an iPhone with a 12 MP camera) and Adobe Lightroom Mobile to do this yourself, but we're providing comparison files for testing purposes for those without such access. Tell us what you notice.
Some things are too good to be true. But every now and again, the world offers you an opportunity to feel like you got the lucky ticket for two on an all-expenses paid vacation to Disneyland. This isn’t quite that good, but I don’t know many people who would say, “No,” to a free iPhone, let alone one that can make you money. Here’s how you can have cash left over after upgrading to an iPhone 7…
In an industry where product differentiation is tough because everyone has to meet similar standards, G-Technology continues to show that it can innovate on top of simply promising higher-quality products. Through partnerships with companies that creatives work with every day (such as RED Camera and Atomos), G-Technology continues to help filmmakers and photographers at every step of the creative process from capture to delivery.
Peak Design’s last Kickstarter for the Everyday Messenger was the most successfully funded photography product on the crowd-funding platform. With two days to go, its latest for the Everyday Backpack, Tote, and Sling just beat that record with nearly $5 million in pre-orders. These are my first impressions after a week with a pre-production version of the highly anticipated Everyday Backpack.
It’s hard to pick a component of gear that’s most important for editing your color-dependent photo and video work. But it’s easy to say that a great, accurate, wide-gamut monitor is near the top of that list. NEC recently gave us a chance to review a monitor of theirs that's popular for its balance of features, size, and mid-range price for its tier: the EA275WMI-BK.
Although its business practices have shifted more than once since the Facebook takeover, most of us still love Instagram for its ease of use, reach, and simplicity. But today's app update makes little sense... today. On one hand, the new pinch-to-zoom update is extremely late. The iPhone had this feature since inception (granted, cell phone photos were hardly a thing prior to 2007). On the other hand however, Instagram’s linear photo resolution of 1,200 pixels already comes rather close to the native horizontal resolution of larger phones like the iPhone 6 Plus. Zooming into these photos optimized (read: downsized) for these displays looks absolutely dreadful. What are they thinking?
A number of websites offer multimedia content to content creators for their projects through an easy-to-access online portal. But as well as those sites serve the many that use them, they all have one thing in common: they set the price for all content. Letting photographers, videographers, and musicians set the price for their own work, Pond5 is an exception in a set of businesses between which it is increasingly hard to differentiate.
Nikon has announced the AF-S 105mm f/1.4E ED. Yes, that wide aperture is real. And yes, at $2,196.95, it's as expensive as anyone thought it might be. The good news is that optical quality is supposed to be at the top of its segment. With a relatively long focal length of 105mm, the f/1.4 maximum aperture is impressive regardless of the price. Also featuring Nikon's latest nano and fluorine coatings, this is bound to be a new favorite lens for many portrait and wedding photographers.
In the same style and featuring many of the same advancements (such as Peak Design's MagLatch) as the original Everyday Messenger bag, Peak Design is back, this time with four new bags based on a backpack (in two sizes), tote, and small sling design. If you want to get in on the best prices, you still have time to save an additional 10 dollars on early bird pricing. But the campaign is already more than 15 percent fully funded, and it's moving fast.
We spend thousands of dollars on the best cameras and lenses, but we often forget about the smaller accessories that come between us and our subject. Switching out your eyepiece for something better is an extremely underrated and cheap improvement you can make, and from special coatings to magnifiers, you actually have a few more options than you may have known.
As photographers, we have a never-ending, ever-perpetuating growth of photos piling up on our hard drives. Inevitably, whether that work is professional or personal, our photos end up taking space on cloud storage accounts that we keep upgrading whenever we reach the limit. But what if you could cut the size of these files in half without losing any visible quality? You could save a lot of headache, not to mention, money.
Hasselblad is touring the country (and the world) with prototypes of the new 50-megapixel X1D camera and the two lenses launching alongside it. Priced way below any other Hasselblad on the market (and in line with Pentax’s 645Z), the X1D ushers in unparalleled portability while creating a entirely new segment: the medium format mirrorless camera. Earlier this week, I got a few minutes with this interesting hybrid.
Just announced and already available for pre-order, the X-T2 is Fujifilm's latest and truly greatest mirrorless camera — and it's not even the most expensive. Supporting the latest 24-megapixel X-Trans III sensor are features that include 8 frames-per-second shooting (11 fps with a newly announced power grip), an ISO range of 200-12,800 (up to 100-51,200), and over-sampled video during both 1080p and a Fujifilm mirrorless camera first: 4K recording. If you want the best Fujifilm mirrorless body, this is it. And we're just getting started.
KitSplit offers more than its already unique combination of a peer-to-peer gear rental platform with a traditional store-to-shooter online storefront that allows renters to compare all possible options. Can’t find the gear you need? KitSplit’s customer service will source it and find a way to get it on the site for you to rent. Too daunting or taxing on your schedule to list your gear yourself? Send KitSplit a gear list, and they’ll list it for you. You can set the prices or let them recommend that part based on availability and prices in your area. KitSplit brings full-service treatment to the business of connecting people with the gear they need.
Adobe updated its Creative Cloud Suite today with new features for many of its apps. In addition to a number of new and refined features across several applications (including some not mentioned in the title), this update focuses on improving performance in Photoshop, while it also offers a return to an old favorite.
A first-person view (FPV) drone operator recently crashed his drone in a park where he had permission to fly. While the drone landed at least dozens of yards away from the nearest person, a woman walked the distance with her dog, picked up the drone, tucked it under her shirt, and walked away. The GoPro attached to the drone continued to record the entire incident, including the aggressive verbal language and possibly multiple 911 calls she made as she became rather hysterical and the situation got out of hand.
Eye-Plug is a new, tiny external camera device that plugs into your Android phone's reversible USB-C port to produce 3D video and photo content in conjunction with your phone's built-in camera. Previewed by Engadget at Computex 2016, which kicked off today in Taipei, the Eye-Plug promises to be useful for a variety of applications and will supposedly cost only $35, which Engadget is unsure about.