Behind The Scenes Of ESPN's TV Ratings

Now this isn't your normal behind the scenes video. The guys over at Jess3, a creative agency, were asked by ESPN to create a video that explains how the Nielsen television rating system works. I know it sounds a bit boring but it's actually pretty interesting to see how it works especially if you've ever wondered how in the hell Two and A Half Men is rated as the top tv sitcom on the air for the last several years. Check out the behind the scenes video below on how director Mark Kulakoff created this 70s concept and employed his "2.5D" vision into the final production. The final ESPN mini show is directly below the making of video.

Behind The Scenes:

Full Show:

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I wonder why they don't count online viewing like on HULU or on their website? Maybe because they only play limited ads?