Whether you’re just starting out in product photography and are trying to figure out where is the right direction to head, or have been in the business for a long time and want to hear another professional’s perspective, this interview with Tony Roslund is going be well worth watching. From starting up and getting his first clients, to maintaining relationships with those clients and running a business, to establishing a style and making an impression on potential clients, Roslund’s stories and experiences that he shares are a perfect mix of interesting and informational.
PRO EDU’s Rob Grimm talks at length with Roslund, who recently released “The Complete Guide To Product Photography & Retouching.” Roslund starts by speaking about being a third-generation photographer and how his grandfather and father established themselves in the photography business. This transitions into his own start in product photography and quoting his first big gig, and the mistakes made early on.
There is an underlying moral within the interview that gets brought up throughout, and that is mutual respect with clients and the importance of building lasting relationships with them. Making smart choices in how you handle business relationships can mean the difference between being able to support yourself with photography for the next couple years versus being able work in photography for the rest of your life.
Later in the interview, Grimm pulls some images from Roslund’s portfolio and they discuss the process behind these shots and the stories that go along with them. Roslund, who describes his own photographic style as “clean, simple, dramatic, and minimalist,” also reveals how one’s style in product photography is easily translatable into architectural shoots. These sort of relatable processes across genres are important to notice because that means your pool of potential clients greatly increases.
If you enjoyed the interview, you can also check out these free segments from “The Complete Guide To Product Photography & Retouching” below or go here to purchase the whole deal.
Image used with permission.