Creative writer Kendra Eash wrote a painfully accurate article for Timothy McSweeney's Internet Tendencies that put into perspective what most brand and corporation videos look and sound like. Taking it to the next level, stock clip site Dissolve realized it was indeed generic, and pulled together their own stock clips cut to Kendra's writing, resulting in a hilarious edit.
Dissolve notes on their website in the caption of the video that, "we knew it was our moral imperative to make that generic brand video so. No surprise, we had all the footage."
It's hard to make an ad stand out when (un)creative directors and decision makers just want the same recycled look seen everywhere else. How do we break them from this mold of cramming smiling actors, stock clips, and useless marketing jargon down our viewers throats?