Audi took advantage of Monday night's presidential debates with its "Duel" ad spot. Nearly the entire clip plays in reverse, allowing the chronology of the true story and how the action unfolded to the point at which you began to unravel itself in an action-packed scene. The rewound clip -- fit for a 007 film -- features quite the production, complete with excellent, blockbuster-born sound effects to sell every punch and shattering glass shard. But it doesn't take much studying to see this was hardly as easy as rewinding an otherwise-normal action sequence: it took great audio to create this spectacle.
Once you start doing a lot of video editing, watching your favorite movie or TV show is never quite the same. The way dialogue scenes are cut together, the framing of characters in a shot, and of course scene transitions. In this supercut from the popular TV Show "Stranger Things," see how the editor used a variety of cuts to create compelling transitions.
Chances are, if you're serious about this industry or have been doing your homework, you've heard about the importance of having color-accurate monitors in order to produce the best quality images possible. This point cannot be driven home hard enough: you can have all the correct techniques and execution, but if you're working on a monitor without a correct color calibration, your final image will not deliver the same impact as what you see on your monitor. The answer? A color calibration system.
It's about time for a new approach. There are a few online stores and stock libraries where you can get templates, videos, and music that help you save time when creating professional videos. Some of them can get really tricky when dealing with prices and licensing.
Last week, the team over at RocketJump Film School released this awesome video about sound production in film. Sound production is probably the most overlooked aspect of filmmaking, mainly because you don't notice great sound design; it seamlessly helps you submit to the willing suspension of disbelief. Check out RJFS's experiment to see how much sound actually does affect the audience.
Beyond any doubt, the effects and compositing techniques used in the first three films of Star Wars trilogy were the game changer in VFX world. Although there has been a rapid improvement in the VFX technology for the last 40 years, we can say that Star Wars was one of the pioneers. So, how was that possible to achieve realistic results in a movie produced in 1980? Mark Vargo explains the mathematics, optics, engineering, and software behind the blue screen photography and compositing in detail.
In this video from Ryan Connolly over at Film Riot, he takes viewers quickly through an action sequence he has edited, and shows a few simple ways that he was able to increase the perceived speed and create a more realistic edit. Even if you're not editing fight scenes, there are a few tricks in here that are absolutely applicable to other genres.
I shot and edited a narrative film in the last month. It was a first for me. I had this scene in my mind of a person burying a suitcase or bag in the woods, like it’s something he or she wanted to hide or get away from. I had a second idea about a guy walking down a long passage way and knocking on a door with no one opening for him. I decided these two contrasting visual ideas will be my story.
Ok, the last time I truly attempted skateboarding, I was 14 years old, and I dislocated my right shoulder (still have a beautiful, giant scar). Regardless of my lack of knowledge of the sport, or anyone's for that matter, I think we can all agree that this video of Skater Rodney Mullen shot by photographer extraordinaire Steven Sebring is just cool as hell.
Over the past few weeks I have been touting the Sony a6300's video performance. This past week I decided to take the camera to the Mid Ohio Sports Car Course to film a track day. Oddly I ended up not using the auto focus, as the fences were proving to be a challenge with adapted EF mount Sigma lenses. On native lenses like the 70-200mm f/4 or the 70-300 f/4-5.6, this likely wouldn't have been an issue. Aside from that, the camera continued to impress me and exceeded my expectations.
If you ask many filmmakers, or any video production companies, coming up with video ideas and concepts is not always the easiest thing to do. Especially when you're trying to make a series. However, through abstract story telling, Penzoil has successfully made a video series that so far, has kept viewers coming back for more with each iteration of the series. The first, a powerful trip through a city, the second a high speed trist around a race track before breaking back onto the streets, and with this last one, a high velocity excursion through the desert.
Imagine editing your film and getting to the phase where the production sound needs to be added or perfected. This can be a fun part of editing and getting things together, but it can also be a very time consuming part of the process. If you didn’t have a recording of the live sound, you need to run through the various samples you have available in your library, or get them online, and see which sound works best. If you have the budget, you can add a Foley artist to your team to physically produce the sounds for your video. These sounds must then be edited in for the various sounds you need, be it the footsteps down the alley or the gunshots fired by the assassin that form part of your story. What if this can all be done automatically?
Video is something I have begun to play with over the last few weeks in the form of a vlog on YouTube, but as you might know it's difficult to gain that organic reach you're used to on social platforms. That doesn't mean its impossible, but by using various other channels to advertise and push them to that new content is key in today's world. That is where vertical video comes in on Instagram! Yes, it might be annoying as hell to see yet another vertical video, but hold tight as I walk you through why this is a brilliant place to use it and also how you can do it yourself.