Adobe has just launched some AI video features as part of Firefly and, despite being beta and producing some terrifying results, Adobe is charging money for it.
Photography YouTuber and educator Tony Northrup has paid the $10 monthly fee to get access to the beta version of Adobe Firefly’s generative video tools and the results are not good. It’s not unusual for Adobe to beta-test new AI-powered features, as seen in Photoshop and Lightroom in recent years, as this gives Adobe the opportunity to garner feedback and further refine its neural networks. What is unusual, however, is for Adobe to charge money for something that’s clearly not ready for commercial use.
“Generate Video (beta) is now available,” Adobe told its customers. “Quickly comunicate your creative intent, create b-roll to fill gaps, and add new elements to a shot, and so much more.” Looking at Northrup’s experiences, right now, you’ll be paying a monthly fee to have a one-in-ten chance of producing something that’s actually usable. Of course, it will improve, but can Adobe justify charging money until it works properly, or at least gets that ratio to something that doesn’t feel like a crap shoot?
Do you want to pay to be one of Adobe’s guinea pigs? Let us know your thoughts in the comments below.
Thanks for sharing, Andy! Honestly the next day I still have a strong urge to go back and make more terrifying videos haha. They really should just pitch it as funny.
Complete garbage! How you can launched such a scrap. 🙈
I did the one free video and that was more than enough for me to realize it's definitely not ready and should not be a fee based service. It got the basic idea of the video correct however the execution was lacking. The model's face was very distorted and changed throughout the entire 5 Second clip. I think if they made it free for Creative Cloud members and maybe Limited the number of videos per day you can generate that would make more sense and probably allow them to improve their model.
Like many, I assumed my CC membership would allow space for exploration. My two free try-out videos were strange and not very exciting. I'm not interested in sending more money to Adobe right now. I'll keep looking around. Thanks for the demo!