Getty images, one of the world’s largest stock photo agencies, has just announced a change to its submission rules concerning women’s beauty standards.
The Photoshopping of women has been a hot topic over recent years. But now Getty is taking a step to try and secure more “realistic” beauty standards, having announced that from October 1, 2017, anyone submitting images has to declare whether the model has had her body digitally altered. The move comes after the French government enforced a similar law on commercial images, with failure to declare the alterations resulting in a fine of up to €37,500.
It’s a confusing sentiment, though, as the announcement focuses entirely on women's body size and shape, but not at all on their features. As referenced in their official statement, photographers and retouchers are still permitted to make body modifications on the likes of hair, skin, and noses without declaration, but changing the appearance of a subject’s body remains out of bounds.
How this will affect the industry is yet to be seen. Will it force magazines and media to ease off the Photoshop?
Read the statement in full below.
Important Information on Retouched Images
Effective October 1, 2017 a new French law obliges clients who use commercial images in France to disclose whether the body shape of a model has been retouched to make them look thinner or larger.
As a result, also effective October 1st, we have amended our Creative Stills Submission Requirements to require that you do not submit to us any creative content depicting models whose body shapes have been retouched to make them look thinner or larger.
Please note that other changes made to models like a change of hair color, nose shape, retouching of skin or blemishes, etc., are outside the scope of this new law, and are therefore still acceptable.
Effective 1st October 2017, any content submitted where this type of retouching has been carried out will be a breach of our Submission Requirements and your Agreement with us.
[via USA Today]