One of the latest vlogs from Casey Neistat was a little different to the others. If you are like me, you have subscribed to his channel, and have noticed that his approach and energy towards it has changed quite significantly since he took his break. But now it’s become a marketing platform, and his vlogs are just marketing brands and products. This vlog especially, with a teenage fantasy that he’s always wanted to experience during summertime as concept, and him pursuing it. At the end of the video the sponsorship messaging, which is obviously great from the brand’s perspective, but not so much for the viewer. We watch vlogs because of its candid, honest nature. With this vlog, it’s not true anymore.
Is This "Ad" Speaking the Truth?
The guy featured in the videos with him is vlogger Jesse Welle. In his video about Neistat's video you can see what gear was used to shoot the ad with the Samsung phones. They are mounted to drones and professional lenses which isn’t really what a buyer of a Samsung phone will get out of the box. Depth of field and wide angles are not adjustable with mobile phones.
Secondly, the whole teenage fantasy idea is a great concept, but did they really have to find two girls walking across the road and get them in the car to join them, like that’s what's needed when you are cool and successful? Neistat is married, so this was a strange way to add to the story, especially from the viewer not knowing it’s basically an ad for a mobile phone. The cover and thumbnail of the video is also a little strange, the woman in the foreground with her provocative, sexual pose is quite different to what I considered as something Neistat stands for.
Lastly, Jesse, his partner in the video called his vlog post “How to Pick Up Girls With Casey Neistat.” The video gives a behind-the-scenes view of what went in to the shooting of this ad. Now I suppose there are many people who would like to watch and learn from a title like that, but it’s really objectifying. Picking up girls, like picking up your ego after you try their methods, really isn’t the best approach. The only way to speak to people, especially if they are of a different sex, is to just be yourself and do your own thing. There is no strategy to pick up girls. Just be you.
The camera did a great job in shooting this vlog, so Samsung did well here. The editing is done in Neistat's style and is always good to watch. Neistat as a business person did great too. His bank account surely looks positively different after this video. The only people I think who are not really impressed are his loyal viewers, and in my view, they’re the ones to care about most. If the video gave an indication that this is all done for promotional purposes from the start, and that everything is going to be shot on Samsung phones, it would've been better in my opinion.
What do you think, am I making a big deal out of nothing, do I care too much or did it bother you too? I'm not unsubscribing from his channel, but I do click past the ads to not "fund" it like I used to.