Just eight days ago we posted an article about the end of Casey Neistat's daily vlog run, where he had amassed billions of views and a huge audience of followers. Now today, news is spreading about his next project: to create a new media brand that creates digital content for millenial audiences for CNN.
CNN acquired Beme today, but the terms of the deal haven't been disclosed as of the writing of this article. What has been shared is that CNN plans to create a new company as a part of the agreement, to "build technology to enable the new company and also develop mobile video capabilities for CNN’s portfolio of digital properties," according to CNN in this Variety article.
A launch date of summer 2017 is expected for this new unnamed project, but the Beme team will be at the helm, and while it will be under the larger umbrella of CNN, it sounds like they will have editorial control over the content they produce. Neistat is plugged into audiences that major news networks want to be, so by recruiting him and his team, it's clear that they are making an attempt to drive a younger demographic to their programming.
This isn't the first time a major news network has invested in smaller media start-ups. It's happened several times before and there seems to be a trend where larger corporations are buying out creators and influencers to get at a particular audience. As this NYT article pointed out,
NBCUniversal recently invested $200 million in BuzzFeed, the new media start-up, and also put $200 million into Vox Media, a competing company that is home to technology, sports and political news sites. AMC, the network known for the hit series “The Walking Dead,” announced this month that it had taken a minority stake in Funny or Die, the digital comedy site founded by Will Ferrell and Adam McKay.
What remains to be seen is whether or not the content produced is watered down, or still interesting/relevant enough for the previous audience to continue to tune in. Only time will tell, but regardless it's cool to know that Neistat will once again be publishing content for media hungry viewers on the Internets.
[via The Verge]