Why The Gear You Have Does Not Matter

Why The Gear You Have Does Not Matter

G.A.S (Gear Accumulation Syndrome), is something all photographers feel it at some point in their careers. That feeling the gear they have is never good enough. Learn how to overcome that, and start taking the photos you've always dreamed of today.

“The best camera is the one you have with you.”

The photography market is flooded with expensive gear, often catching the attention of amateurs and professionals alike. Gear is important and is a tool to help us accomplish our vision, but should be used as a tool to further our vision and not as a limitation.  

How many times have you come across an incredible awe-inspiring image, and said to yourself “I must have that light, camera, or modifier that guy is using! If I don't have it, I can not make great photos!” But has the thought ever enter your mind that the person behind the camera spent hundreds of hours, time, and money invested in his craft, learning light and how it shapes a scene, or sometimes years of experience. The gear you have is often not as important as you may think. 

I must admit that gear is always a thing on this photographer's mind, and it is so easy to get wrapped up in it, especially when you are first starting out. You find yourself sitting there with your Canon t4i and Nifty Fifty lens and no idea where to start. You get discouraged because you believe, “It is just a kit lens that cost me a few hundred bucks, there is no way I can create incredible imagery using it.” It is the only thing on your mind, and you get nowhere. The moment you break through the walls of your fantasies of what you think you need to make great images you realize that gear is not the only thing that contributes to a memorable image. Yes it is important, but it's not the foundation; the light, posing, story, location, and expression are. You must first master the light, and learn the basics of composition, and everything under the sun before telling yourself that your gear is not sufficient.

What Makes a Great Photo?

Before you start shooting you must establish what makes a great photo, and break down how it was achieved. When you're scrolling through your Instagram feed or looking through a magazine what photo stops you in your tracks? When you see a remarkable photograph, the thing going through your mind is the subject matter, not what camera the photographer used to capture it. There is so much more to capturing captivating imagery than the camera or settings your using. Think about the composition, the lighting, the connection with the subject, the story, everything else but the camera or settings were used. 

This portrait was taken with my Canon T4I and 100mm macro in the backyard of my school. It was the most published photo i've ever taken. It ended up as a full page spread in the New York Times.

Why Did You Start Taking Photographs?

When you are first starting out, you shoot because your heart tells you to and the last thing you want to think about is gear. When I started shooting, I was a sophomore in high school and did not have the funds to buy top of the line equipment. The first thing I did was I bought a Canon Rebel T4i and a couple of kit lenses. The 18-55mm, 75-300mm, 50mm 1.8, and any other cheapo gear you could think of. Every day, I would sit down and study the best photographs in the world and break down what made them so remarkable. When I saw the front cover shot of the National Geographic "Photo Issue," Steve McCurry's "Afghan Girl" stopped me in my tracks. From that moment on, all I wanted to do was create that kind of soulful image. 

Immediately after seeing the cover shot, I took the black mattress I had from my room and brought it onto my back porch. That became my background for the next 6 months. My black mattress and a window. That's it.

This was my first setup I ever had. My back porch with a 8ft window and my black mattress. I took this portrait with a Canon T4i and my Nifty Fifty.

This image was created in the heart of my living room. Shot with 100$ continuous lights and a helpful model to help hold up the reflector.

Sometimes you need to get creative. The final shot is unedited. I achieved that warm look and glow by wrapping the lens in toilet paper and setting my white balance to K8000.

This self portrait was taken in my 8x8 very messy living room. Its all about perspective.

When my living room is unavailable to shoot in, I bring the studio into my bedroom.

For this shot I wanted something that looked fun, bright, and happy. So for my lighting setup, I setup with continuous lights because I could hide them in the scene. My key light was a 100W light boomed overhead. My background light was a 100W light on full power hidden behind the subject.

You can create a set anywhere. For this set I transformed my living room into a set from the 1940s.

After shooting hundreds of images on my back porch, the realization hit me; I don’t need the best gear to capture captivating portraits. All I needed was myself, my soul, and desire to bring out a true expression of each person I photograph. I was passionate about what I was doing and fell in love with creating images for the sake of creating images. The gear I owned did not once enter my mind.

This was the first portrait I ever took of my younger sister. I didn't know anything about settings, I just connected with my subject. That photo ended up as a 6ft display outside Macy's for two years.

That mindset still carries over to today. My setup today consists of shooting portraits out of the back of my car, setting up a backdrop in an office building, or converting my 8x8 living room into a space to work art. All you need to create art is a camera and a model. That's it.

Since my friend couldn't make it to the studio, I brought the studio to him. I hung the background off the trunk of my car, set up a few lights, and I was good to go.

This fantasy shot was taken on my back porch. We put down a bed sheet, and set up one light from above. That's all we needed.

A series of portraits I shot for FAU athletics. They couldn't come to my home studio, so I brought my studio to them and setup in their office space. It was tight, but I was used to it.


If you do not allow the gear you own to stop your creative vision, nothing will. Go outside and shoot because you want to. Capture the beauty of the world surrounding us. Dig deeper into the subjects you are photographing. It WILL make you a better photographer. Guaranteed. If I can do it, you can too.

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Elliot Mason's picture

Thanks. I Needed this today as my a7ii was suddenly looking much more dated

Eli Dreyfuss's picture

Of. Course! Glad to hear! Feel free to share with anyone who also might need that reminder!

chrisrdi's picture

a7ii? Man i'm still shooting on a d700 lol

Pi Kej's picture

d70s here :)

chrisrdi's picture

Good lord that thing is a fossil bahahaha!!! it was and still is great camera though! I wish i still had my d100. it was super slow but i really liked it's color reproduction. it was my first dslr too haha.

michael bradley's picture

Love the d70s! STill have it too :)

Alexander Petrenko's picture

Gear I DON'T have - matters :)

Deleted Account's picture

This article is just as relevant as the 237 identical articles which preceded it. :-/

Eli Dreyfuss's picture

I always look forward to your comments! They're always so insightful! Thanks

Deleted Account's picture

I'll try to kiss your butt next time! ;-)

Eli Dreyfuss's picture

Ok? I'll be ready. Maybe next time comment something remotely relative and helps out the whole community?

Deleted Account's picture

:-) Well, reading the same thing over and over and over gets a little old. Of course, as young as you are, maybe you've never seen a "gear doesn't matter" article before. Now, if you'd brought a new angle to it, that would be different.
I hope your next article isn't a comparison between a smart phone and a (fill in the blank).

Eli Dreyfuss's picture

Glad someone understands. If you want to comment or troll at least have a profile picture or show some work for yourself. Some people I just don't understand.

Deleted Account's picture

I don't have a profile picture because I don't like pictures of myself. I don't show my work because I don't care what anyone thinks, good or bad. If you write articles and accept positive criticism, you should be prepared to accept negative criticism as well. Seriously, have you not seen innumerable articles just exactly like this one?
Here's an idea for you. You have a very distinctive style. Why not write an article specific to that? Embedding a little into this article didn't really do it justice.

Eli Dreyfuss's picture

Fair enough sir. Whatever floats your boat. SO i will look out for your negative criticism on my next post! Looking forward! Yes there is loads more articles coming very soon! The whole article was literally my pictures and my setup, unique to me.

Deleted Account's picture

I call 'em like I see 'em. Anyway, I liked all your previous articles and, in fact, am looking forward to the future ones. :-)

Alexander Petrenko's picture

Canon whatever
Whatever lens
Battery Grip
Camera Tripod
Flashpoint studio strobes
$100 continuous light
Portable strobes
Rotalux Deep Octa
Beauty dish
Sock for beauty dish
Easy folding background
Oil painted background
Background stand
5-in-1 reflector
Tethering table
Tethering Cable


Gear doesn't matter :)

Eli Dreyfuss's picture

Wow! Thanks for taking the time to look through every bts photo and break down what you see. Appreciate it! But may I ask did you read the article? Like the first paragraph? Where most of those photos are taken on a t4i and nifty fifty. If you could list out your gear list that would be cool too! Love seeing what everyone else has!

Alexander Petrenko's picture


That's how I shoot almost every day.

PS: I've read your article. Even first paragraph :)

Eli Dreyfuss's picture

Beautiful setup. Again thanks for taking the time to stop by and read it. What did you get out of it?

Alexander Petrenko's picture

Apart from your creativity, skills and model, you need a lot of gear to make a good portrait. You can either buy it or DIY from other stuff you bought before.

Eli Dreyfuss's picture

A black mattress and window is a lot of expensive gear?

Deleted Account's picture

Mattresses are gear? As for the rest, Ryan said it very well, below.

Joshua Kolsky's picture

That was one photo. Can you share more photos youve created with that setup? I like cheap and simple setups.

Eli Dreyfuss's picture

Will do when I get home. Thanks for looking

Deleted Account's picture

You have two images with the mattress/natural light setup, right? Your sister and the redhead. Yes, I read the article and studied the images because your work is lovely. :)

Eli Dreyfuss's picture

Correct! But ill post some more below since people are eager to see

Eli Dreyfuss's picture

Here is some more examples for those interested. These 4 photos were my most published. All taken with t4i on my back porch. Natural light.

Eli Dreyfuss's picture

I've posted some below if you would like to check them out.

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