The depiction of women across the media is something currently facing a lot of scrutiny. Now, a prolific former fashion photographer, Jennifer Moss, has spoken out on the issue, addressing how she feels women are often fetishized like “corpses” during photoshoots.
Upon studying modern fashion magazines, Moss says she is trying to understand the reasoning behind the decision by so many creative directors and photographers, in positioning and portraying women as what she describes as “corpses.” She went on to categorize her findings into four categories:
Firstly, women are shown to be scared or victimized. She references Marc Jacobs’ 2014 campaign, which featured a defeated looking Miley Cyrus, while a woman lies lifeless next to her.
Secondly, Moss says, women are often positioned in a sexual manner. For example, they are either undressed, lying provocatively on a bed, have their legs spread, or a combination of all three.
Next she suggested females are presented as childlike. That is, they are positioned “using submissive body language to represent weakness with their eyes looking away.”
Finally, she added, women's faces are often obscured or absent, presenting them as disposable objects.
Speaking to the BBC, she said, “As a female, as a mother of a daughter and as a consumer what’s most alarming to me is the advertisements where the female is depicted as a dead body.”
It’s not all bad though, with movements like Time’s Up and Me Too, Moss says she’s noticed positive changes in fashion campaigns, and hopes the trend continues.
Lead image by Matheus Ferrero via Unsplash.