Polaroid has launched a new pocketable instant camera with its very own smaller film format.
At 2.6 inches wide (66mm), the new film is approximately three-quarters of the size of traditional Polaroids. The iconic SX-70 and 600 films measure 3.4 inches wide (88mm).
The Polaroid Go film format is also smaller than Fujifilm's Instax Square photos, which measure 2.8 inches wide (72mm).
The camera has features that many instant photographers will love including an easy-to-use double exposure mode, self timer, and selfie mirror.
The starter set includes the camera, USB charging cable, neck strap, quick start guide, and a double pack of Go Color film containing 16 images.
The legendary photographic company encourages you to "Create big, smaller, with the new Polaroid Go camera and film. The tiniest new member of the Polaroid family is your portable, wearable, partner in creativity."
Like Polaroid's iType cameras, the camera can be charged by USB. The company claim that one charge can power 15 packs of film. Like Polaroid's other films, development time for each image is listed as 10-15 minutes.
The launch is expected to be popular, with Polaroid limiting customers to a maximum of five sets each.
Camera dimensions: 5.9 x 3.3 x 2.4 in (105 mm x 83.9 mm x 61.5 mm)
Weight (without film pack): 0.53 lbs (242 grams)
Battery: High-performance lithium-ion battery, 750mAh, 3.7 V nominal Voltage, 2.7 Wh, rechargeable via USB
Estimated battery life: 15 packs
Outer shell: Polycarbonate + ABS plastics
Lenses: Polycarbonate resin
Shutter speed: 1/125-30 sec
Aperture: f/12 and f/52 Focal length: 34 mm (35 mm equivalent)
Field of view: Diagonal 65.1°, Horizontal 48.1°, Vertical 49.1 degrees