Hi everyone, I'm me to this group and fstoppers in general so forgive me if I miss anything.
I've been photographing for many years and have just now come up with a series of images that I feel are worthy of an exhibition. The trouble is I don't really know how I should go about it. Should I be pursuing a local gallery? Should I be posting images on social media, or does that devalue the images for eventual sales? I wonder if anyone here who has been successful in the fine at team might have some insight as to how to proceed.
Thanks! Looking forward to being a part of this community!
- Nathan
apfilmworks.com
Hi Nathan.
First of all, I'm new to this group. So the FineArt guys will be far better equipped to answer your queries. However, having already gone to market with my company in professional specialist coatings in the NZ Dairy industry, and having browsed many photography sites as I too prepare to enter the photography industry, I'd like to suggest the following:
1. Do your homework thoroughly.
On the web, the last thing I'm doing is optimising my site. 'Getting it working right' and testing it's deliverables has been money and time well spent. Once my production capacity can deliver, THEN I'll aim it carefully into the client stream I'm targeting.
On the gallery front, I found a photographer in New Zealand called Peter Latham. He offers work at impressive prices in about three well placed galleries. When I saw the prices, and learnt that they sold heaps of material to locals and tourists from all over the world, I thought "Now here's a guy who REALLY knows how to goto market!"
2. Secure hard core high quality production capacity, so if you are able to sell 50 printed high value images in a month, out of your studio (might be a garage! lol) to anywhere , you can DO IT.
3. As you build your marketing machine, keep a keen eye out for people who can help you get there. There are always a handful of monied and/or skilled folks out there who can't do what you can, but sure as day would love to be part of your adventure!
Cheers
Greg