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CRAIG JOHNSON's picture

Car Products

I wanted a shot of car products

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2 Comments

Well, I guess you have a snapshot.
It's tough to evaluate this photo, i think you wanted to do a product shot for the brand's products, but your result is not much different from someone placing the items on the ground and taking a shot with the phone. There's nothing special with your lighting, your composition is awkward and slanted for no special reason, and lacks motivation.
What I find really awkward is the fact you didn't really chose the placement of the product, not centred and present nor to one side with space for text on the other side, for example. The dutch angle is a mystery to me, why would you do this to your composition, specially since this did create extra open space on the right side, and the product almost touching your image edge on the left.
I would say, first thing is to level your camera, always. Lower you point of view, don't hover above your product, keep main label text at eye level (this isn't always true, unlike levelling your camera, but works for this kind of product). Place your products to the right or right in front of your frame. If you place the car on the background like you have, make it all the background, the wall doesn't add anything to your shot, it's car products, not wall products. If you bring the products further away from the car you can open your aperture and add separation by unfocusing your background further, then you also won't need to hide the car brand.
About Lighting, it depends what kind of photo this is, but since we are on the advertising group, I'll take it you wanted to do a advertising product shot, so I'm afraid ambient light without modifying it won't cut it. Ideally you should use your own lighting, but if you don't have any flashes or don't know how to work with them, then try some diffusers and reflectors, and you can do this cheaply, with paper and foamcore.
Please, don't discourage with all i said, use this to remake this shot if possible, I would really like to see your efforts and making your work better. Keep on sharing.

Thanks for the feed back. I am sorry about the length that you had to write. There are times I don't like the photo but don't know why. You put it into words. Thanks