Hi guys, just introducing myself. I'm from the Bay Area. I mostly shoot apparel, catalog and Fashion, it seems to keep me busiest. Here my website if you want to see my current work www.paulferradas.com
Paul Ferradas Fashion, Advertising, Commercial Photographer based in San Francisco Bay Area
Hey Paul, love the shot..great styling and makeup work.
Business question for you, if you don't mind sharing. What approach, business-wise, have you used to make apparel work a profitable side of your business? Is it because you're working with well established brands that have a budget already in place for photography?
There are a ton of apparel lines out there, but most I've encountered don't have budgets. Just curious on your thoughts.
Hi David, thanks for the comments. I've been shooting fashion for a while now and just recently started shooting more products which led to a mix between fashion/products which naturally led to me to the apparel catalog work. I have a few clients now that I shoot seasonal catalogs and look books for. One of my major clients read an email that I sent out to a bunch of designers in my area and they were looking for a new photographer for a new approach. I guess my email landed at the right time when they were needing someone. The rest of my clients are usual referral based.
Hi Paul!
Welcome to the group. Nice to see another apparel/catalog photographer in here.
Wonderful port!
Thank you Peter.