Advice for "Event Photography"

My friend works for New Belgium. They recently were having a release party for one of their beers. He asked me to come and do some photos for the event. These 2 photos are 2 of the better ones in my opinion. I have some more that are similar as well. Does anyone have any advice for shooting events like this? And are these photos good enough to be used on websites for promoting said events? Thanks in advance.

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