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Paul Lowell's picture

Axe recreation

I've been watching a lot of BTS videos and a couple years ago I ran across Alex Koloskov's video on an Axe advertising shoot and gave it a try.
I welcome creative critique.

Shot with Canon 5D Mark3 and 70-200 2.8 iso 50 ss 250 and AV 16

Thanks,
Paul

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2 Comments

Hi Paul,

Great shot, there are a couple of thing I would mention that would be resolve with a single light.
You need separation from the background, and you could do this by adding two rim lights on each side, and closer to the top, or one background light. Also the liquid is perceptibly black, could use some more definition, and this could be achieved by reflecting a background light. Just a couple of things, otherwise I like the splash, but it could have a little more expression, the light on the label works great, and you could make it vertical framing to have more of the water reflection.
Sorry for not being very creative, but hope it helps.

Thanks but there were rim lights on the shot and on my computer there is good separation,(I wanted this for my cover photo for Facebook before I got kicked off there) Also if you look up Alex's site you will see that this is how his looked and I was trying to do mine as close to his as possible, however I do appreciate the comments.