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Mihael Devčić's picture

My first fashion editorial !

Hello, I tried telling a story here. I find it very cohesive and nicely planned out, but since I want to grow I am showing you these pics to roast me and give me everything you've got. I can take it, don't worry.

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10 Comments

Hey. I like these. Everything about these is cool I would say the second is probably my favourite though, the openness of it just looks great. Keep it up.

Hey, Mihael! For start, I'm glad you are open to critics and that's my friend will grow you faster! I like the model you chose & the dress for it but in general, the contrast is too much! Also, you should remember for an editorial, you should bring out a "Lifestyle" in your edito. I'm not gonna talk about the light cuz I guess you just started and had no assistant or reflector! So the last thing, Remember that in Fashion Commercial or Editorial, the key item is the dress ( If the model is not famous or a celebrity ) You should take photos to empower the Dress! that's how magazines and companies pay you!

Love the feedback, could you elaborate a bit more on the "Lifestyle" part. What do you mean by that? Can you show me some examples maybe?

If you want to do an Editorial, First you should make a moodboard or storyboard ( Search on google for more detail ) cuz you have to know what story you want to show in an edito. It can be anything, real, surreal, luxury, dreamy or.... also you should know what is the Key item in your editorial? The model ( can be a model, famous person or a person that you want to be highlighted ) then make your story based on that! For example: If your key item is a nice dress, then try to avoid to use too many nice objects on the pic! it will distract the viewer to see the dress immediately! & for lifestyle, I mean the theme based on the story! if you want to show a nice luxury dress with a female model, then do it on luxury places! of course, if you do it on a Barn with animals, maybe photos be nice but if you do it a penthouse with champagne and shiny stuff will be more effective and you gain money and companies will love it! it all depends if it is a personal project or commission! take a look at Mario Testino works! He is master of selling luxury lifestyle! that's why he is one of the best commercial fashion photographers ;) good luck

>> Remember that in Fashion Commercial or Editorial, the key item is the dress ( If the model is not famous or a celebrity )

A very good point - but not 100% correct - more like 90% -

http://www.fashionphotographyblog.com/2009/12/advertising-vs-editorial/

>> Advertising is selling a product or brand. Advertising tends to look cleaner, using simple lighting to really show off the clothing or make up. Editorial sells more of the mood and the situation the clothing would be worn in <<

..It's ok to sacrifice details of the dress to create that mood and associate it with the brand in editorial.

Totally agree on Advertising! I can't write here all the details about ads, commercial & edito that's why I will write an article about them soon. but the point you mentioned about editorial, it was what I called lifestyle! of course, you are not gonna shoot the whole dress on every pic in an edito! sometimes models are running, sitting or wearing another object on it! if you take a look at Steven Klein's works you will see it's completely opposite! Hard lights and color lights or even black shadows for an advertise! but all I said here it was for a Starter who want to attract magazines, editors & companies!

There are some good shots here, but I honestly don't see that story.

I think something like a DIY sabre light on tripod would really help with the what you are trying to do. If that sounds useful, let me know and I dig out links for you.

It sounds useful, but I don't see how I could put a sabre light into these pics. As Kavak said, a reflector would help me out a bit more than a sabre light. Altough, sure. Dig up some links, I'd be happy to look at them !

Why couldn't you use a saber? It's just a narrow strip softbox. It doesn't even have to be close to be soft - if you keep it dialled back to less than 50% of ambient, even direct un-modded flash shouldn't give problems. You can certainly use a saber anywhere you can use a reflector.

The advantages over a reflector are more control of direction and a boost to sharpness. Eg in the sitting shot you could have used one vertically as a key and another horizontally over the model's head as a hair light. If you shoot your camera one-handed then you can put one on a monopod as a hair light.

Anyway, you don't need a link: take a large packing tube, cut a big slot in one side and cover with diffuser material, having lined the other side with glossy white paper. Insert flash, attach to tripod, hand hold, tape or bungee to street furniture, whatever.

Other one man options are direct unmodded flash, collapsible ring flash, or a flash disc. Or bounce. Or a beauty dish on a stand, if you want to be mainstream. As a fashion shooter you really shouldn't depend on natural light - use it if it is there, but don't be dependent.