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jonboy london's picture

Are marketing emails from your photo suppliers starting to wear you down?

The marketing email that I received from a photo software company on Saturday seems to have been the "straw that broke the camels back" in offering me a FREE upgrade that wasn't really free. They are not alone in this as us photographers are consistently bombarded with marketing emails from software and kit companies that we've bought from offering us free upgrades, only to find that either we don't have the right software suite or product for the free upgrade - but (of course) you can buy it now, or take out a subscription to get the free stuff.

So this is a call to those software houses and kit manufacturers to get your data house in order and stop your lazy and ineffective marketing campaigns. It's 2018, you hold inordinate volumes of data on your customers, what they own, what and when they bought it and what they do and don't order. You really need to start approaching your marketing far more professionally and run campaigns that segment your customer base accurately and not offer FREE upgrades that aren't actually free to customers who don't own specific elements of your product suite (and you know that). All you are doing in your careless and haphazard marketing effort is alienating and annoying your longterm customers.

Chatting to a few photo colleagues I know that I'm not alone in my view. Let me hear your views.

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