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Michael Quelch's picture

Identity Crisis

I was editing my website tonight and had a sudden realisation that I don't know what I really do? This is obviously terrible for business planning/marketing. I have never gone through this before. I don't know if I am a portrait or headshot photographer. I need some opinions and would very much appreciate any advice.

You can see my work at www.michaelquelch.com

If you could just state whether I am a portrait or headshot photographer and if you have time go into detail.

I understand I sound like a mad man.

Thanks so much for any comments in advance.


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Mike Young's picture

The shots on your site look like they are portraying something about the subjects but you do seem to go for the head shot most of the time. From a marketing perspective, it really depends on what you want to sell yourself as - I would have thought there is a bigger market for portraiture and that is a key word that prospective customers will search and look for.

Michael Quelch's picture

Thanks Mike. Great input! Appreciate it!