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Mauricio Martinez's picture

Knight Bmw campaign.

I was called to make a proyect for BMW, a campaign for the new showroom for the
BMW Serie 2 Active and couple of other great cars. They told me that
they wanted that some kights represent the image of the new campaing and some friends
came up with their shields ready for the shooting. It was almost night and i used artificial light.
I want to share it to the group, and my question would be, i wanted to keep it ¨raw¨ if you look the kind of lightinig
it was based on the london kind of weather, cold and crude. You guys think i achieve it?

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4 Comments

The first question is, did the customer like it? There is the important issue. :-)

As far as lighting, it does have a harder edge to it....a bit colder than you would normally want.

Hey man appriciate the answer .. Yes ! the customer loved it !. actually there were lots of good comments about it. I take the lighting tip as a thing i always have to keep in mind this : better to have the exact idea than a experimental thing , because i was making some kind of experiment with it and sometimes is risky , but lucky me came out just fine. But is good point of view. Thanks !

Yes, I agree....experiments are for your own studio or shoots that don't pay. :-)

Luckly this time paid . Is okay to take risks as i said, but to be shure a good work will come up you can make new stuff that garantee the quality.