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Giorgio Zamboni's picture

Show or Hide your prices on website??

Hi guys, I'm thinking about show or hide the wedding photography prices on my website. What do you think about it? I'm thinking to make three offers: cheap - medium - expensive. Here my website: www.giorgiozamboni.it

Thanks, Giorgio

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8 Comments

Customers think that photography is simply pointing a lens at things and pressing a button. Despite having a great portfolio customers seem to care a lot about the bottom line price, so they google wedding photography in your area and compare prices with 100 competitors and some newer photographer will always beat your price no matter what. The key to sales is getting your foot in the door, meeting with the couple and building your Value then hitting them with a price. Hopefully before you show price you have already established report with you potential clients which is key to everything and they will insist that you be part of there special day. Then present them with three packages to choose from and to prevent wasting time with customers that have a $100 budget stick something on your web thats says something like packages starting at $1200.

But what the hell do I know?

-John Rosenblum

Thank you John! I agree with you....the point is the meeting with the couple so, i decided to hide the prices on website ;) What do you think about my portfolio?

Thanks, Giorgio.

Yea, listen to john, he knows what he's talking about... I do the same thing, I definitely don't post rates on my site, rather, I send packages upon initial inquiries, and meet with the potential clients to build a connection and build the value

Portfolio is fantastic! 5 star

Thank you John!!!! ;)

I say *hide* until you get to the point where you are wasting your time swatting too many "flies" that are wanting services WAY under your price point.

The problem with showing, especially if you aren't cheap, is that you turn a lot of people away that never even talk to you. You really don't have any way to determine how your pricing is affecting your booking. You can build some statistics at first to determine how your pricing works in your market. ALSO, there are likely people who are maybe just below your price point that would have never talked to you otherwise, but now you have a chance to sell to them if you want their business.

I tried hiding my prices, but found it wasted an awful lot of time with some people who were shopping for the cheapest they could find. I then tried a 'Starting from £****' and found it almost the same. Since switching to displaying my prices I find that the brides & grooms who make an appointment are much more likely to book me than before. I also have an FAQ page (and direct them to this), which outlines, among other things, why a professional charges what they do and the fact that I don't haggle or discount my rates. Yes, I still get a lot of enquiries that never come back, but my hit rate is higher now that they can see whether I'm in their price range or not.

The question of pricing is an age-old one, just as whether or not you should post the prices. Like a few others here, I have found over my 30+ years in the industry that as much as I would like to hide the prices, I get many more serious inquiries by showing the prices. It weeds out the clients that don't understand that the equipment, insurance, and training aren't cheap. It also provides a perceived value to those that want "the best" thereby validating your pricing structure (if you're indeed in the upper limit of your market).

Just my opinion,

David
www.aspect-photo.com