Hi Guys! I'm looking for some advice/suggestions. I live in Charleston, West Virginia and I been marketing through David's Bridal vendor partnership program the last 2 years. Every 2 weeks they send me a lead list of registered brides who I can then contact up to 6 times each, either through email or direct mail. It has been successful and I have book around 15 weddings a year (this is not my full time job). I also have a spot in the store where I can sit down with my clients. The cost for this program is $350 a month. The way I look at it is, I am paying $350 to rent a space in a bridal store AND I get there email lists!
I have been debating on not renewing the contract this coming year for 2 reasons. #1. The cost. I feel I could use that $350 a month to invest in online advertising where it might be a little more efficient. Brides would be looking for me, not me targeting them. #2 They are remodeling and taking out my meeting space!!
Whats the best band for your buck when it comes to marketing? Also, where do you guys who don't own a studio meet your clients?