Talk about doing advertising right...wow! As part of their "What do you see?" campaign the spot takes a unique approach to selling camera gear, by never mentioning it once. Instead we are treat to closeups of peoples eyes as they look at the things most important to them.
"There are over 7 billion of us on our planet,” says the narrator. “All looking at the world in our own way. But no one sees it like you.”
After several more reflections and brief voice-overs the spot fades as you're asked..."What do you see?"
Talk about inspiring you to express yourself in imagery!