In case you have not heard, earlier today, we published "The Color Run Sues College Photographer After He Asks for Compensation for Image" in which we shared a crazy story told by the photographer, Maxwell Jackson. To sum it up, in case you decide not to visit the link, Jackson took photos for one of the The Color Run's events in 2012 with his college group. He shared his images online and was approached by someone from The Color Run asking to use his images on Facebook, with his name attached, so he can get exposure. A few months later, Jackson sees his image on promotions in Sports Authority. Fast forward a bit, he contacts The Color Run asking for compensation for use of his images, and to point out they did not do what they said they would. Shortly after, he finds out The Color Run is suing HIM in court for posting on Facebook that he worked for them.
The Color Run's owner and founder, Travis Snyder, has reached out to the Fstoppers team and sent us a response to his side of the story.
I really recommend visiting our last post to see the entire story that he shared with us to get a full understanding of what is going on. But now, let's take a look at what Travis, owner and founder of The Color Run, has to say in response to Maxwell Jackson.
"Hi, this is Travis Snyder. I wanted to respond personally to this matter. As the founder of The Color Run, I've had the opportunity to work with many successful creative partnerships of all sizes, including amazing photographers. I respect their ability to capture the essence of our event and fully believe that they deserve attribution for their work to showcase their talents. This issue with Max is a single anomaly and quite frankly makes me sad. Max first came to shoot The Color Run because we granted his school class non-commercial access to come shoot the race in Miami where the photos in question were taken. After this, Max actually ended up working our events over the next year as a non-photographer and traveling and setting up with our traveling teams.
About a year later, Max first initiated questions about the use of some of the Miami photos. We sat down and genuinely tried to reach an amicable solution, including offering financial compensation and exposure through our networks. Our offers were declined, and met with the following demands:(language taken from legal filings)
- "$100,000.00 US deposited into my business bank account” (This amount went on to be raised by Max to $300,000).
- "To be named the Official Photography Sponsor of The Color Run (Globally) for the remainder of its existence."
- "Max Jackson Logo to be added in sponsors section on the bottom of all web pages"
- "My name to read at the bottom of any TCR photo's used in legible print from the next print run forward as, Photograph by Max Jackson”
- "if no efforts are made within 15 days, to contact me I will be forced to take further action"
Understandably, these demands were quite difficult for any organization. They went far outside professional compensation and credit for photography work. We discussed other options, and ultimately when Max said he was planning to sue rather than continue a dialogue, there was little option left but to defend our rights through the legal system. I have been and will continue to be at the table to visit about how to resolve this outstanding issue.
As hard as it is to see tweets calling me a "#scumbag", I am amazed by the Internet and its ability to give everyone a voice. I also appreciate the opportunity to share more information and insight into a complex situation. My personal hope and intention has always been to get this resolved directly, amicably, and fairly.