Lensbaby has revealed the next lens in their new "Velvet" lineup. Following on the heels of the Velvet 56, the Velvet 85 is set to offer a similar optical effect to its 56mm cousin re-purposed into the classic 85mm focal length. Like the Velvet 56, the 85 continues Lensbaby's timid new steps into more traditional lens designs featuring standard aperture and focus rings. The Lensbaby Velvet line is aimed at offering a unique "film-like" quality that sacrifices critical sharpness for a specialized character that sets it apart from most other modern lenses. Named after the "velvety glow" it creates at fast apertures the Velvet 85mm will undoubtedly be a lens that photographers will either love or hate. Lensbaby has created a gallery on their website showcasing the the Velvet 85's unique character and style; I leave it to you to decide whether it is your cup of tea or not. Unfortunately, like all other Lensbaby lenses, the Velvet 85mm only offers manual focus but fortunately does come in a wide variety of mount support with mount options for Canon, Nikon, Sony E & A, Fuji X, Micro 4/3, Olympus, and even Samsung NX.
Retailing at $499.95 the Lensbaby Velvet offers a reasonably priced portrait option to a specific niche of photographer which is available for preorder with an expected shipping date of July 10, 2017. How do you feel about this new lens? It's from a company that has reputation for creating creative lenses that offer a unique look that diverges from the more common race for technical perfection that the mainstream lens makers are engaged in. Let me know in the comments below.