Late last month Mac turned 30. This might not seem like a big deal, but I remember when Apple sucked...and I'm sure many of you do too. I'm not talking about the way a lot of people believe they still do. I mean, like hardcore terrible products and corporate direction. They almost didn't make it, and taking that into consideration I believe they have more than enough reason to celebrate. There aren't many companies with a story like theirs.
To celebrate this, they sent fifteen camera crews all over the world to showcase how their company, and technology, has permeated so much of the planet. The kicker is that they only used iPhones to capture the video. Granted, other equipment was used as well (lighting, steadicams, other apps, etc...) but the video is all done on the 5s.
Love them or hate them, Apple is a company that can't be ignored...and marketing efforts like this are a huge part of why.
Check out their '30-Year" page at Apple.com for more information about the project.