Vogue Portugal are sticking to their guns despite facing a backlash over their most recent cover, which features a fashion editorial depicting an institutionalized patient being cared for by nurses – an image that sits affront what they are calling the “Madness Issue.”
But now the magazine has addressed the controversy, saying their aim was to "shine a light" on the important issue, as well as to "start a discussion." A statement from the publication reads:
The cover story explores the historical context of mental health and is designed to reflect real life and authentic stories. Inside the issue features interviews and contributions from psychiatrists, sociologists, psychologists and other experts.
The cover has resulted in floods of comments on the publication’s Instagram page, with Portuguese model Sara Sampaio calling it "poor taste" and saying images such as this one ‘"should not be representing the conversation about mental health." Posting a video to her social pages, she said it looked like an "outdated mental hospital."
It’s a bittersweet moment for the model who is sat in the bathtub, who had taken to Instagram to write how the cover was a "career highlight,” and that it was extra special as the two women pictured with her are her own mother and grandmother.