In January I broke the news Canon Italia had posted a landscape composite without credit, stolen elements, and which were taken on a Fujifilm. It garnered quite a lot of attention and Canon Italia replied, only making matters worse. Well, Elia Locardi has taken the situation to court.
I'll start by offering a brief recap of events, but should you want to read about what happened as it played out, here are the two articles that inform this one:
Canon Italy Posts Landscape Composite Without Credit, Stolen Elements, and Taken on a Fujifilm
Canon Italy Responds and the Locardi Landscape Saga Continues
For those of you who want a TL;DR version, here's a timeline as it stands currently:
10th January 2018: Canon used a photo on their Facebook page that was composited using stolen elements of Locardi's work.
10th January 2018: Fstoppers post the issue and the photography community compare the images, concluding almost unanimously that it contains elements of Locardi's image.
10th January 2018: Locardi gets in touch with Nico Trinkhause from PhotoClaim regarding the legality of the case at hand.
12th January 2018: Canon denies it's stolen and refuses all blame.
16th January 2018: Lawyers advise to send a Cease and Desist letter to Canon Italia prohibiting use of Locardi's photo in any way.
22nd January 2018: Locardi agrees and the Cease and Desist letter is sent to Canon.
28th January 2018: Canon failed to submit a declaration to cease and desist within the given deadline and Locardi's lawyers file for an injunction in court. (NB: Locardi informed me that Canon did have a lawyer of their own get in contact, but they didn't send a declaration and only wanted to talk on the phone and not in writing.)
1st February 2018: The District Court of Berlin issues an injunction in which it forbids Canon Italia S.p.A. to use Elia's photograph "Photographing The World 2 - Lesson 6 - Italy - Vatican View" in parts or as whole. In case of offending this injunction, a penalty of up to €250,000 payable to the state or up to 6 months imprisonment of the Managing Director can be set by the court.
7th February 2018: Lawyer receives the injunction issued by court and needs to deliver it to Canon Italia.
20th February 2018: Canon's German office refuse to accept the letter as they are the German office and it is pertaining to Canon Italia. As a result, the PhotoClaim team deliver the letter, in person, to Canon Italia (pictured below).
28th February 2018: The image has still not been taken down.
Copyright and photography are in a complicated relationship status. I've written on the topic many times and for everything from university syllabuses to small blogs, yet it never fails to surprise me. This time, at least, it appears to be surprising me in the right way. That is, the courts have come down firmly and promptly on the photographer's side in a case that could have wandered in the gray area for some time. However, the situation isn't satisfactorily resolved yet, and it leaves me with two closing thoughts.
Firstly, can Canon just continue to ignore this without punishment? The injunction's wording is terrifying to us small-town minnows, but for a global corporation with — presumably — a small army of legal professionals, can they just weather the storm? Secondly, I find myself still troubled by the image I posted on the Canon response article:
Greg Paul Miller, the photographer who originally stole elements from Locardi's work, has seemingly slithered away unscathed. He stole parts of a photographer's work (which he has liked and can confirmed thanks to social media), passed it off it as his own, and then had the audacity to distribute it for free and without usage limitations, thousands of times.
I've spoken to Locardi throughout this case, and since its recent developments he reflected on the larger situation:
I think that as photographers, we need to stand up for our rights — especially when it comes to companies trying to use our images for free online. We must remember that the images we create do have a value and thanks to companies like PhotoClaim.com, we have a way to fight back against image theft. If we all work together to fight image theft, maybe we can reshape the industry to once again value our images.
It's worth highlighting the good work PhotoClaim.com offer. Locardi has been working with them for nearly a year with nothing but high praise for what they do and the results they get. I hope our readers never have to use a service like this, but should you find yourself in that situation, they are a worthy port to call.
All in all, a positive resolution of sorts is in motion and honestly, I hope this case concludes as a trilogy and I'm not compelled to write how even the courts can't stop image theft. What are your thoughts?
The entire matter is cringe-worthy starting with the theft by Miller and the subsequent behaviour by Canon. I agree, the restoration of our industry as professionals will hinge on our standing together...
The more you talk about this, the more free publicity Canon makes.
I don't think this falls under the idea that any publicity is good publicity. This is just bad for Canon.
Exactly.. Im not sure why they are making such a big deal about it. They should have just taken it down and apologized when they found out what happened. Sure it would have been a bit of an embarrasment but everyone would have had a little bit of a laugh about it and moved on.
I know. It would've been much easier if they would've just taken the image down.
Hi Elia,
can you elaborate why a German court in Berlin was taking the case ? I live in Berlin and I was wondering why this is the case ?
Thanks.
Great work by the way.
Elia, sent you a message over facebook. Canon Portugal is using this exact same picture on facebook. So, the cancer is spreading through southern Europe.
Agree. This is not good publicity for Canon. It is a great publicity, however, to Fujifilm and Mr. Locardi
"The more you talk about this, the more free publicity Canon makes."
This is such a lazy conclusion that is also notionally wrong.
Even this story makes a splash in the *mainstream* media, it is dubious whether the 'free' mention outweighs the damage to brand equity.
Until then, it's only making the rounds in the photography circle, where readers are relatively well informed and highly opinionated. This type of publicity is BAD publicity and should be highly undesirable to Canon
Just curious. The part of the offending picture that is originally from Elia is the sky only?
Exactly. If you follow the previous articles, it shows the examples and overlays the photos.
I had a quick read through. I am not sure how I would react if it was my sky picture in there ... I mean: it's the sky! It probably boils down to who steals it and in what purpose. In the case of Canon (and the absurd fact they pulled the image from Unsplash), it would probably piss me off too I guess.
I understand it's the act of stealing and unfair usage that is annoying but still, I cannot wrap my mind around the fact that it's the SKY we're talking about here. That said, don't get me wrong, I've had my fair share of disputes about copyright and transformed images of mine, I know the bad taste it always has.
Now, the good side is that at this point of the story, with the amount involved, it's kinda better if the photo is not taken down ;-) Funny when you think of it.
This is the largest component of the problem we have in the industry. Stealing doesn't have to be an entire image or design, it applies equally to ANY part. If you have ever been sued for Patent related issues it would make perfect sense.
You are only right where it comes to "the sky part". That's why we have Stock Services. If the photographer wanted to enhance his image by replacing the sky he could have easily bought a stock photo for peanuts. I myself purchase stock images and video to replace or correct parts of my commercial work. It's a lot easier than telling the client you need another trip somewhere to shoot a perfect sky (at significant cost). But jeeshh...don't just steal it.
Either our work has value or it doesn't. The instant a large company like Canon starts feeling like the latter, we go broke. I like my creature comforts.
I've looked carefully over the entire image, and I believe the water part is also the same (on Elia's picture it is a little up, but the waves, in the middle of the picture, seem to be the same). It's easy to see that at the image with the slider.
It was taken on a Fujifilm camera so I hope Fuji jumps on that for marketing purposes. "Fujifilm: Our cameras are so good Canon uses our images on their website!!"
Out of curiosity, how has Canon International responded to this? I suspect if a big news outlet got word of this, it might make them rethink their stance.
Yeah Canon's main office could really go after their Italian branch.
Does Canon think photographers use Canon kit to have images used by Canon for no fee? Its good seeing a Nikon ad running beside this comment session.
I applaud Mr. Locardi and Fstoppers for taking the time and effort to shine a light on this... the other parties have had opportunities to make a course correction, but they don't seem to have the fortitude to acknowledge and account for poor decisions and actions.
I would keep pushing this and shaming them. Accountability via transparency and public opinion.
I was a Canon shooter my entire career until late last year when I sold every piece of Canon gear I owned (a ton of equipment) and switched over completely to Fuji and Sony. Nothing to do with this, but it makes me glad, because none of this sits well with me.
For me, it makes their "Explorers of Light" seem like nothing more than a marketing gimmick. Do they truly care about art and the artisans behind the works? Do they?
Maybe Canon should hire some working professionals to capture images for Canon to use in marketing. Support and mutually benefit from the profession that they have built this business on... if such a thing were important to them.
Actually have some photographers that they can employ and say "can you take a photo of the sky for us to use on social media?"
And they could further build upon that by using it as a marketing tool by captioning things like "this image was taking with a 1DX Mark II and our 14mm lens", instead of "let's get a fair use image - who cares what camera was used to take the photo!"
Anyway, it's all quite ridiculous, and hopefully someone further up the chain at Canon will at some point account for their poor choices and ill advised practices and make a real apology to Elia and photographers at large.
How embarrassing!
Jason
this just sucks Elia. To have to go through this. I have one question though, it looks like Canon got the image from Unsplash, This sit is already in the photo news world for the concept that it can do just this and give a commercial license to images for free. Elia, do you have any recourse to get unslpash to take down the image? because if it sits there, others will be able to use it just as Canon did.
Good grief Canon! Just take the image down. Too much pride to admit the snafu?
This is so lame. Canon could be working with real, honest photographers to provide them with images for their accounts. Heck I'd make a little deal with Canon and license my images to them...if only they did that they wouldn't be in all this trouble.
Greg Paul Miller stole Mr Locardi's file, he made it his own, he used some of it to enhance his own work, he got all the credit for it (until the subterfuge was unveiled by some), he distributed the photo for free and he got the cherry on the cake by being picked by Canon to advertise their crappy products (taken with a Fujifilm camera…lol!) This guy is in a league on his own! While most of us build stocks of backgrounds, skies, clouds, Greg Paul Miller takes shortcuts…
I bought Mr Locardi's first instalment of Photographing the World on Fstoppers, I would not dare to use any of the raw files in any of my work. It's not just about legal matters, it's about respect , moral and most of all my appreciation for Mr Locardi's trust. Without trust, honesty and moral what's left in our digital world?
Canon's dealing with the matter is appalling and cheap, they've been found wanting.
I don't know what are Mr Locardi's intentions regarding the guilty photographer but I hope his rights will prevail in the end.
But the picture still in the post...
https://www.facebook.com/CanonItaliaSpA/photos/a.173171772710893.44974.1...
My thinking is... Canon is a global company. It has field offices in different countries, and a hierarchy of corporate staff. Someone, somewhere, managing Canon Italia's Facebook page posted this image (possibly some social media subcontractor), and Canon corporate is probably unaware or doesn't care (possibly both).
Why not send a notice to Facebook and Google, might be a work around?? "Noooo" Payback to dissing all the Italian food in the tutorials, Option one sent info to CANON INC. Headquarters 30-2, Shimomaruko 3-chome, Ohta-ku, Tokyo 146-8501, JapanAnnex1.2 Tel:(81)3-3758-2111
Time’s 100 of the Most Influential Images of All Time, contains an image (Cowboy) by Richard Prince which is a rephotographing of another photographer’s work. This is shocking on so many levels including the fact that his image sold for over 1 million at Christie’s.
Sent a message to Elia, but highly doubt he read it. Canon Portugal did the exact same, with the exact same photo. I guess i still have the printscreen.
Hi Paulo. Can you send it to me on rob@acufocal.com and I'll see he gets it. Thanks — good looking out.
They've used it on a few different subsidiary pages as well. And, they still haven't removed a single one.
here is the Canon Portugal link:
https://www.instagram.com/p/BdxLFO-BaZR/?taken-by=canonportugal
As a very amateur photographer I have been very impressed with Elia Locardi's ability to leverage his landscape skills into a marketable production of images and products for teaching and duplicating his own efforts. It would appear that if you were to follow in his footsteps, learn his craft, and take a similar image to his and edit in a similar fashion then be very careful with what you do with it. These two images are similar but really just two images of the same subject and different in so many ways. This article begins with the statement "Fstoppers post the issue and the photography community compare the images, concluding 'almost unanimously' that it contains elements of Locardi's image."
Well, a lot of people disagreed and I think it brings up the possibility of a future where you are unable to publish an image that comes remotely close to someone else's. When I travel there next month I will be trying to duplicate that shot, I mean, who wouldn't? You can't have your cake and eat it too.
Elia, you need to suck your big chest back in and let some of this just slide off your back dude. this just smacks of pride and ego and leaves a bad taste in a lot of people's mouths. You are better than this - imho. Litigation just causes division.